Associate Partner - Salesforce
By Andres Villena and Nick Dubernard on 26 January, 2023
Is improving Trade Promotions effectiveness the last chance to avoid category commoditisation?
Picture this: “The year is 2030. The most sold brands across all grocery categories are private label. What started as a temporary transition to private label in some key categories to avoid inflationary pressures during recession quickly became a fight for survival. Brands overspent on price support and promotion activity, and they were unable to […]