GDPR

GDPR & Protecting Data Privacy with Cryptographic Pseudonyms

Share this post:

Within two years, most of today’s cybersecurity technologies will be obsolete.

Since the beginning of 2016, hackers have stolen more than 8 billion records — more than double the two previous years combined — and that doesn’t account for unreported intrusions. The current system of patches, firewalls and blacklists isn’t working. It’s no match for the organized crime rings that carry out more than 80 percent of attacks. These groups systematically probe for weaknesses, share tools and techniques, and continually develop countermeasures for even today’s most advanced security technologies.

The best course of action is to constantly innovate. One method is known as fully homomorphic encryption, which makes it possible to crunch data while its encrypted, meaning the data used never yields any private information. While this could be a great solution, it’s still a few years away from being practical because of processing speed.

Another innovation is called pseudonymization, or if that is a mouthful, desensitized data. The idea is simple, even obvious — transform data so it looks and behaves like the real data, but it’s not.

To read the rest of the story, go to the IBM Consulting Blog.

Associate Partner, IBM Services

More GDPR stories

How Ancestry Discovers Hidden Forecasting Insights with IBM Cloud, Analytics

Ancestry has been helping people discover insights about their family histories and origins since 1983. The company, which operates the world’s largest consumer DNA network, applies both engineering and technical innovations around records research and consumer genomic data to help millions of people unearth family information – information that’s often buried deep in hard-to-find, hard-to-access […]

Continue reading

New-School Analytics: Knowing Your Customers’ Communities

Personalization drives nearly every marketing and sales initiative nowadays. Businesses try to duplicate in the digital realm the face-to-face interactions that small-town grocers have with their customers. Advanced data collection and analytics help fill the void of actual conversation to make sense of all kinds of customer information: historical data from past purchases, behavioral data […]

Continue reading

Reimagining the Fan Experience Through AI

Digital technology has created an expectation among consumers for unique, personalized experiences. Sports teams, performance venues, competitions, major sporting events and award shows are under intense pressure to go beyond staging live entertainment by providing a personalized and interactive fan experience, whether a user is on their couch or in a 100,000-seat stadium. One great […]

Continue reading