Consultant with expertise in UX & Service Design
Design the “right it”, before you design “it right”
(Second of three blog posts in this series) In the last post, we introduced UX as a key competence for projects to succeed. This post looks into the value of empathizing with users and how to generate (many) good ideas. Know your users before knowing your solution It is easy to skip UX research in […]
UX as an integrated practice in innovation projects
(First of three blog posts in this series) In today’s pool of startup companies delivering clean solutions in a fast and agile way, it is important for IBM to deliver tailor-made solutions with great customer experiences to our clients. This means that it is not enough to draw on an old IBM product and paint […]