How IBM Consulting and the US Open evolve the fan experience and accelerate innovation
3 min read - IBM® has been the official technology partner of the US Open Tennis Championships for more than three decades, and the relationship goes much deeper than courtside logo placement. It’s an ongoing partnership delivering world-class digital experiences to fans, built on…
Predicting the winners: How IBM uses data and AI at the US Open to drive insights and fan engagement
3 min read - As the US Open’s official technology partner, IBM Consulting works with the United States Tennis Association (USTA) to turn tennis data into engaging fan insights through AI and automation. Artificial intelligence (AI) increasingly influences people’s understanding of data, whether we are…
Elevating the digital sports experience for the win
3 min read - Long before a global pandemic changed the way we watched and cheered on our favorite teams, sports organizations realized building better connections with their fans is a critical success factor. With most fans not watching from inside a stadium, organizations…
Turning the future into a sure win
5 min read - From transforming marketing strategies to delivering thrilling and engaging digital fan experiences, find out how sports organisations can adjust to a digital-first future. Explore what’s possible now and how the AI ladder can help you develop the enterprise capabilities required…