Artificial intelligence
July 27, 2022
Customer-driven digital marketing: Generate incremental revenues through real-time AI-driven analytics and campaign steering
3 min read - According to a 2021 study, 46% of marketing decisions are not yet influenced by analytics. Many marketing departments still need days or even weeks to compile reliable data. That is too long to make ad hoc, agile, and valid decisions…
Artificial intelligence
July 20, 2022
Customer-driven digital marketing: Focus on measurable dimensions of customer-centricity in a cookie-free world
3 min read - The Google announcement to eliminate third-party cookies in 2023 is a wake-up call for marketers. But this is not the only initiative that affects ROI and revenue generation through performance marketing campaigns. Mobile device identifiers, privacy protection regulations and walled…
Artificial intelligence
July 13, 2022
Customer-driven digital marketing: Save on costs through operational efficiency in marketing
2 min read - Even when most parts of a business (such as production or accounting) are already digitalized, marketing often remains more art than science. While the merits of creativity in marketing remain undoubted, efficiency plays a vital role in the complex orchestration…
Artificial intelligence
July 6, 2022
Customer-driven digital marketing: Marketing has become one of the key drivers for enterprise growth
3 min read - According to a 2019 McKinsey report, 83% of CEOs say marketing has become one of the key drivers for enterprise growth. But how does it work in reality? On an operational level, people still believe marketing is the first budget…
Artificial intelligence
March 1, 2021
How to drive brand awareness and marketing with natural language processing
3 min read - To grow brand awareness, a successful marketing campaign must be data-driven, using market research into customer sentiment, the buyer’s journey, social segments, social prospecting, competitive analysis and content strategy. For sophisticated results, this research needs to dig into unstructured data…
Cloud
June 10, 2019
Top 10 influencers in hybrid multicloud storage you should follow in 2019
3 min read - If you had a chance to read my post, you know that digital transformation and disruption is a complex strategy for many companies. The data center is undergoing a massive structural shift as organizations attempt to scale with the flexibility…