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Generative AI

Our data-driven research identifies how businesses can locate and seize upon opportunities in the evolving, expanding field of generative AI.

Featured insights

Explore three things CEOs need to know and three things they need to do now to apply generative AI to finance.

Explore what CEOs need to know and what they need to do today to enable people, power data and technology, and fuel operations with generative AI.

Explore three things CEOs need to know and three things they need to do now to apply generative AI to marketing.

Explore three things CEOs need to know and three things they need to do now to apply generative AI to sustainability.

Explore three things CEOs need to know and three things they need to do now to apply generative AI to open innovation and ecosystems.

Explore three things CEOs need to know and three things they need to do now to apply generative AI to supply chain.

Explore three things CEOs need to know and three things they need to do now to apply generative AI to cybersecurity.

Explore three things CEOs need to know and three things they need to do now to apply responsible AI and ethics to generative AI.

Three things CEOs need to know and three things they need to do now to apply generative AI to technology spending.

More Generative AI research and insights

To accelerate generative AI, support sustainability, and upskill the workforce, enterprises need the transformational power of hybrid cloud.

This report investigates the potential of generative AI and automation and explores the practices of generative AI leaders.

Three things CEOs need to know and three things they need to do now to apply generative AI to platforms, data, and governance.

Learn how telecommunications operators can use generative AI to reimagine customer service and the contact center employee experience.

Three things CEOs need to know and three things they need to do now to apply generative AI to customer and employee experience.

Generative AI can make modernization faster, easier, and more affordable—and empower CEOs to run their business in entirely new ways.

How can IBM help you?

How can IBM help you?