The revolutionary content supply chain

Download the insights Download the executive summary

Download the insights Subscribe for more insights from IBM IBV

Originally published 21 March 2024

Bookmark this report

Additional content

Download:

Download a brief summary of the revolutionary content supply chain

Originally published 21 March 2024

Authors

Justin Ablett

Partner & Global Adobe Lead,

IBM iX

Carolyn Heller Baird

Global Research Leader—Customer Experience and Design,

IBM Institute for Business Value

Jay Trestain

Partner—Global Lead for Intelligent Content Supply Chain & Adobe Workfront,

iX Consulting

Dylan Titherley

Global Alliance Manager

Adobe

Tammy Pienknagura

Head of Portfolio Strategy—Digital Media for Enterprise,

Adobe

Chris Blandy

Strategy & Business Development for Media & Entertainment,

AWS

Melissa Jane McPhail

AWS EMEA Partner Lead

Rachael Barnett

Principal Partner Development Manager Technologist, Global & Strategic Partnerships,

AWS

How can IBM help you?

Services from IBM

Services from IBM works with the world’s leading companies to reimagine and reinvent their business through technology.

Adobe Consulting Services | IBM

Partners in digital transformation, helping clients design and deliver more personal, memorable and secure customer experiences.

IBM Solutions for AWS Cloud - Premier Partner

Enable your hybrid cloud journey with the partnership of AWS marketplace and IBM consulting and technology.

How can IBM help you?

Services from IBM

Services from IBM works with the world’s leading companies to reimagine and reinvent their business through technology.

Adobe Consulting Services | IBM

Partners in digital transformation, helping clients design and deliver more personal, memorable and secure customer experiences.

IBM Solutions for AWS Cloud - Premier Partner

Enable your hybrid cloud journey with the partnership of AWS marketplace and IBM consulting and technology.

CEO’s Guide to Generative AI book

Explore what CEOs need to know and what they need to do today to enable people, power data and technology, and fuel operations with generative AI.

Translations available

Aligned to thrive with Enterprise Work Management

This report explains why cross-enterprise collaboration is critical and how Enterprise Work Management can foster collaboration and agility.

Translations available

Data security as business accelerator?

Data security can be the unsung hero in driving competitive advantage. Learn how delivering trusted data can spark innovation.

Translations available

The CEO’s guide to generative AI: Marketing

Explore three things CEOs need to know and three things they need to do now to apply generative AI to marketing.

Translations available

State of Salesforce 2023-2024

How do top Salesforce platform users optimize value? Insights gleaned from thousands of executive users.

Translations available

The CEO’s guide to generative AI: customer service

In the second installment of our CEO guide to generative AI, we’ve outlined how customer service is evolving—and how executives can respond.

CEO’s Guide to Generative AI book

Explore what CEOs need to know and what they need to do today to enable people, power data and technology, and fuel operations with generative AI.

Translations available

Aligned to thrive with Enterprise Work Management

This report explains why cross-enterprise collaboration is critical and how Enterprise Work Management can foster collaboration and agility.

Translations available

Data security as business accelerator?

Data security can be the unsung hero in driving competitive advantage. Learn how delivering trusted data can spark innovation.

Translations available

The CEO’s guide to generative AI: Marketing

Explore three things CEOs need to know and three things they need to do now to apply generative AI to marketing.

Translations available

State of Salesforce 2023-2024

How do top Salesforce platform users optimize value? Insights gleaned from thousands of executive users.

Translations available

The CEO’s guide to generative AI: customer service

In the second installment of our CEO guide to generative AI, we’ve outlined how customer service is evolving—and how executives can respond.