Explore IBM Customer Experience Analytics through the interactive demo.

See your sites and apps from the customer perspective to discover opportunities

Upgrade to a seamless, end-to-end view of the customer experience to understand and optimize every journey. Gain the insights you need to resolve issues, boost conversions and maximize lifetime customer value.

Gain insights into the customer journey

Visualize the customer journey

Quantify and visualize complete, cross-channel customer journeys—individually and in aggregate—across devices and over time. Always know where customers are in their journey and learn how activity in one channel impacts performance in another. Replicate the top performing paths and weed out the troublesome ones.

Gain insights into the customer journey

Relive customer experiences

Zoom in to see where customers struggled and pinpoint trouble spots. Replay any session to see exactly what your customer experienced. Identify new opportunities to improve the customer experience and refine the journey to deliver more conversions.

Gain insights into the customer journey

Gain the insights you need

Bring together customer experience insights from all channels in a unified, visual dashboard. Customize the dashboard by role to track the KPIs most important to you. Easily identify trends and understand root causes. Gain immediate insight to go from question to decision in minutes, shifting resources and taking action to grow revenue.

See how Customer Experience Analytics can drive meaningful change

Learn more about how you can reduce abandonment and boost conversions with the right approach to customer experience analytics.

Improve product launches by visualizing and understanding the entire customer journey

See how IBM Customer Experience Analytics can be used to identify and examine historical top-performing “paths to purchase.” Learn from those successes and leverage those insights to plan and execute successful launches for new products and services.

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Improve product launches by visualizing and understanding the entire customer journey

5 Steps to Better Understand Your Customers

Customer expectations have never been higher. Businesses must offer a high quality interaction at every touchpoint, 24/7. Traditional analytics won’t cut it. Read this tip sheet to find out how to delight your customers with extraordinary experiences every time.

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5 Steps to Better Understand Your Customers

Explore IBM Customer Experience Analytics through the interactive demo.