Learn about how IBM tailors its interactions with you

IBM tailors its interactions with you

In the course of its business activities IBM, like most companies, regularly collects or receives business contact information from individuals. Business contact information is typically information you would find on a business card. IBM uses this business contact information for its legitimate business purposes -- such as to contact or communicate with you, fulfill requests, support IBM products or services, invoice customers, market and sell IBM products and services, and personalize experiences with IBM.

IBM may also obtain business contact information from third parties, such as list vendors. Wherever possible, we ask the third parties to confirm that they obtained the information in the correct manner and that they have the authority to give it to us for our intended use.

IBM may supplement the business contact information we have with other business-relevant personal information that we may obtain directly from you, from your organisation, or that you have made publicly available. Examples of this sort of business-relevant personal information are business-related blogs, business-relevant publications, job role(s) and certifications obtained. We use this information to help us better tailor our interactions with you.

IBM is a global organization with business processes, management structures and technical systems that cross borders. As such, we may share this business contact information and business-relevant personal information within IBM and transfer it to countries in the world where we do business in connection with the uses identified above (including to countries where the data protection laws may not be as strict as in your own country). Wherever IBM uses your personal information, we will protect it in accordance with IBM’s policies.

If you have questions about this statement, if you wish to obtain a copy of the business personal information we hold about you, or if you become aware the information is incorrect and you would like us to correct it, please contact us.