The difference between listening to customers and hearing them.
IBM Flash Storage helps telecoms provider DNA reach the right customer at exactly the right time in one of the most connected countries on the planet.
In Finland it’s not uncommon for people to own as many as four internet-connected devices – so losing just one customer could cause four times the damage. DNA’s servers weren’t powerful enough to generate mission-critical daily marketing reports. Since adopting IBM Flash Storage, DNA has cut report processing by three hours to optimize the customer experience faster, and is more in touch with customer needs than ever before.