In Finland it’s not uncommon for people to own as many as four internet-connected devices – so losing just one customer could cause four times the damage. DNA’s servers weren’t powerful enough to generate mission-critical daily marketing reports. Since adopting IBM Flash Storage, DNA has cut report processing by three hours to optimize the customer experience faster, and is more in touch with customer needs than ever before.

When customer experience is on the line, storage choice matters.

Find out why Gartner has recognized IBM as a leader in its Magic Quadrant for solid-state arrays four years in a row.


These businesses have made their choice.
Let their stories help you make yours.

The difference between clicking through and losing interest.

IBM Flash Storage helps Plenty of Fish load webpages in just four milliseconds, connecting its 100 million users faster.


"Now when users click on a page, it appears almost instantly - so

we can keep our customers engaged and help them find the one."

Owen Morley, Director of Operations, Plenty of Fish Media, Inc.

The difference between just in time and not enough time.

IBM helps Memorial Hermann save lives in the ambulance, before it reaches the hospital.

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