Digital growth powered by fraud detection and authentication
Digital growth coupled with meeting customers’ expectations for convenience are at the forefront of every organization’s digital strategy. The full lifecycle of customer engagement, from onboarding to daily productive use, is now an omnichannel process. While there are great benefits to offering services in a completely digital fashion, it can leave organizations more susceptible to identity-based threats. The challenge becomes knowing if new and existing customers are truly legitimate, without creating a painful user experience.
IBM Security Trusteer® helps organizations detect fraud and seamlessly authenticate users across the omnichannel customer journey. Through cloud-based intelligence, backed by AI and machine learning, Trusteer provides a holistic fraud detection platform to help you welcome in new and existing customers, while protecting against malicious users.
Organizations are enabled with the ability to establish a trusted, frictionless digital relationship quickly and transparently through:
Continuous digital identity assurance with user-friendly adaptive authentication
Scalable and agile cloud fraud detection providing real-time assessments
Intelligence service layered with advanced AI and machine learning capabilities
Fraud detection resources
Can authentication negatively impact the user experience?
With a strategy that combines fraud and identity indicators, authentication can be a seamless and adaptive experience.