Uptok is a Human+AI consultative commerce platform that optimizes customer interactions at high-friction and high-value moments. Our AI assistant manages routine inquiries, detects friction, and identifies opportunities, escalating complex cases to live experts. This seamless AI-to-human transition maximizes efficiency, revenue, and satisfaction. By ensuring human experts focus on high-value engagements while AI handles the rest, Uptok delivers the highest AI+Human ROI for digital commerce.