Create exceptional customer experiences with instant data insights
Enterprises like yours have a wealth of transactional, operational and customer data. But these insights are perishable, and it may take weeks to update analytic models with this data as it arrives. What if you could capture these insights in real time? And embed them into every aspect of your customer experience?
80% of B2B customers and 64% of consumers expect a response or interaction in real time.(1)
60% of data scientists spend most of their time cleaning and organizing data.(2)
50% of customers may switch brands if a company doesn’t anticipate their needs.(3)
With IBM Z® you can apply machine learning to valuable data on the mainframe. By exploiting open-source machine learning you can anticipate future needs without moving data. The result is continuous cognitive insights and real-time analytics – so you can outthink the competition.
It’s not science fiction. Machine learning, a type of artificial intelligence (AI), allows computers to learn without explicit programming. Businesses such as Netflix use AI to learn and to make recommendations in real time based on your previous activities with them.
Meet Watson Machine Learning for z/OS
Deliver optimized customer interactions by leveraging all the operational and transactional data already on your mainframe
Machine learning makes all types of data – transactional, operational, social – accessible to your various lines of business, enabling real-time analytics.
Meet IBM Open Data Analytics for z/OS
Exploit in-memory computing while leaving continuously updated data securely in place to improve analytics accuracy and accelerate predictive behavior models.
IBM z14 delivers real-time access to in-the-moment transactional and operational data – wherever it resides. Zero latency for data access means reduced fraud, better insights and exceptional customer service.
Meet IBM Db2 Analytics Accelerator for z/OS
Analyze enterprise data in real time while protected by IBM Z’s industry-best security.
“ The better you understand your customer the better you can service your customer. ”
— Craig Bright, CTO Global Consumer Banking, Citigroup
Harnesses mainframe-powered data science to quickly identify and resolve IT issues.
Achieves security, operational excellence and analytics with private cloud on IBM Z.
Migrates its data in weeks and cuts time and costs for a more effective workflow.
Extract insights from enterprise data securely in place.
Automate and govern repeatable decisions to seize opportunities.
Explore the tailored sessions and hear the expert advice.
See the enhancements real-time analytics on transactional data.
Hear why “data-to-decision business models create a winner-takes-all market.”
1. State of the Connected Customer, Salesforce Research, 2016 (Link resides outside ibm.com)
2. Cleaning Big Data: Most Time-Consuming, Least Enjoyable Data Science Task, Survey Says, Forbes, 2016 (Link resides outside ibm.com)
3. State of the Connected Customer, Salesforce Research, 2016 (Link resides outside ibm.com)
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