Hotels and travel services in the disruption era.

Create new opportunities, better know your audiences and amplify your innovation with IBM cognitive solutions.


Explore more about IBM Hotels and Travel Services solutions.

Deliver personalized experiences, improve the customer journey and optimize facilities management

Watson Marketing

Deliver personalized experiences that customers want and discover innovative ideas that provide a competitive edge.

IBM Journey Designer

Collaborate with a single view of the customer journey and continually improve customer experiences.

Facilities Management with Watson IoT

Combine analytics with sensors and equipment to optimize facilities management operations.

Hertz improves customer interactions with analytics

Hertz teams with IBM and MindShare Technologies to gain deeper insight and improve customer care using analytics.


Read the latest industry news through the lens of IBM.


Go Moment innovates guest and hotel communications


Go Moment builds world's first smart texting solution for hotels powered by IBM Cognitive Solutions.


ZUMATA creates world's first cognitive travel service


ZUMATA partners with IBM to develop first-of-its-kind chatbot solution to create an intuitive and satisfying consumer travel experience.


Mammoth personalizes marketing to vacationers


Mammoth Resorts turns to IBM Cloud and Watson Customer Engagement to bring personalized offers to vacationers.


Starwood Hotels tailors customer engagement


Starwood Hotels automates business rules to deliver more personalized services to improve the guest stay.

Speak with an IBM Travel and Transportation expert