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IBM Think 2025

FAQ

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Event information

When is Think 2025?

Think 2025 will be held in Boston, MA at the Hynes Convention Center, 5–8 May.

Who should attend?

Think 2025 brings together senior business and technology leaders from across industries. Content is geared toward C-level, line of business and senior IT leaders.

Where is Think 2025?

Think 2025 programming will be held at the Hynes Convention Center, centered in the heart of Boston’s most charming and historic Back Bay neighborhood.

What is the IBM commitment to sustainable events?

At IBM, we are committed to sustainability and environmentally responsible event planning. We are proud to partner with the Hynes Convention Center in Boston, where green building practices include energy, water and waste conservation as part of its daily operating strategy to include minimizing power consumption through sensor-controlled utilities and high-efficiency lighting. The Hynes Convention Center is committed to using green cleaning products, sourcing local food and beverage, composting food waste and increasing its diversion rates year after year.

Registration

When will registration for Think 2025 open?

Registration opened on the Think website on 21 January 2025. Or a direct link to register is available here.

Is there a fee to attend?

Yes, the Think® 2025 event in Boston will be a fee-based event. Standard pricing is USD 1,899.00, effective 21 January through 8 May 2025.

Is there an age limit at the event or related events?

Yes. All attendees must be at least 21 years of age by the day they pick up their conference badge.

What is the registration cancellation policy?

Requests for cancellation must be made in writing to IBMThink@gpj.com. Requests received by 4 April 2025, 11:59 PM ET will receive a full refund. Requests received after 12:00 AM ET, 5 April 2025 will not be eligible for a refund unless within 24-hours of registration.

I can no longer attend. How do I transfer my registration to someone else?

Substitutions for purchased passes will be allowed for attendees from the same company, and processed free of charge if requested by 11:59 PM ET on 4 April 2025. Substitution requests received after 12:00 AM ET, 5 April 2025 are subject to a USD 50 transaction fee.

Substitutions for complimentary pass holders are not permitted. Please contact your IBM account representative or the Think Guest Services Team at IBMThink@gpj.com

I’m having trouble registering for Think with my IBMid. Who can help?

If you are having a problem logging into your IBMid, or if you need to create an IBMid, please contact the IBMid help desk

Whom should I contact for assistance with registering for Think or to make a change to my registration?

Please contact Think Guest Services. Support hours are 9:00 AM - 6:00 PM ET. 

 

US / Canada: +1-866-382-7150

International: +1-650-416-1881 

Email: IBMThink@gpj.com

How do I communicate my accessibility needs?

For accessibility-related needs, please let us know in your registration profile or email Guest Services directly at IBMThink@gpj.com, ideally at least two to three weeks prior to the conference. Once we receive your request, one of our ambassadors will contact you. We’d be happy to help.

At the event

Is there a code of conduct for Think 2025?

Yes, IBM is dedicated to providing a safe, respectful, comfortable, and harassment-free environment for all participants at IBM events.

Learn more (link resides outside ibm.com) about IBM's Code of Conduct at events.

May a guest attend the event with me?

No, unfortunately conference passes are limited and reserved for invited and registered attendees.

What's the attire for the conference?

The conference attire is business casual. Comfortable shoes are recommended. Weather conditions can vary, so please review the local weather prior to your departure for the conference.

Is parking available at the conference location?

Within a three-block walk of the Hynes Convention Center are numerous parking garages There is limited meter parking available around the Hynes and adjacent streets. View nearby parking garages for a full list of options here.  

How do I get to the event if I am staying at one of the offsite hotel properties? Will a shuttle service be provided?

Shuttle service will not be provided from conference hotels to the Hynes Convention Center. You have many choices—modes of transport include taxi cabs, Uber/Lyft, public transit or a short walk. Conference hotels are within a 3-mile radius to the Hynes Convention Center.  

Will transportation be provided from/to the airport?

Transportation is not provided from/to the airport. As attendees will arrive and depart at different times, recommended options would be through your choice of taxi cabs, Uber/Lyft, public transit or a scheduled private pickup.

Is there a bag check available at the conference?

Yes, there will be a complimentary bag check available.  

Can I purchase a ticket and bring a guest to the Wednesday evening special event?

No, unfortunately attendance to the Wednesday evening special event is limited and reserved for invited and registered attendees.

Accommodations

Are hotel room blocks available for Think Boston and what are the hotel rates?

IBM has contracted several hotels in the Boston Back Bay and Midtown/Downtown neighborhoods. Registered attendees will have the opportunity to book a hotel room during the registration process via the Think Attendee Portal. Nightly rates range from 319 to 409 USD, based on availability, and do not include hotel taxes and fees, currently 16.45% (subject to change). The hotel block closes at 5:00 PM, ET on Friday, 4 April 2025.

Is there a minimum night stay required to book at Think contracted hotels?

Yes, hotels in the Think block require a two-night minimum stay. If you'd prefer to book a hotel with your company's travel booking agency, you can use the address for the Hynes Convention Center as a landmark. The address is:  900 Boylston St, Boston, MA 02115

What is the hotel cancellation policy?

Cancellation or changes to hotel reservations are the sole responsibility of the attendee. The deposit payment is non-refundable for cancellations within 72 hours of the reservation check-in date. If you do not check in on your scheduled arrival date, the remainder of your reservation will be cancelled, and the deposit payment will be forfeited.

How can I add my hotel loyalty membership information to my hotel reservation? 

Your hotel loyalty information can be added at the time of booking.  

Will a deposit be charged to my credit card for the hotel reservation?

Hotel deposits will vary by hotel; some hotels will charge a one-night deposit on approximately April 12th. Other hotels may charge a deposit 72 hours prior to arrival.

How can I update or change my hotel reservation?

You can update your hotel reservation on the Think Attendee Portal or by contacting Think Guest Services via email at IBMThink@gpj.com. The deadline to modify or cancel your hotel reservation with IBM is 5:00 PM ET on Friday, 4 April 2025. After Wednesday, 16 April, hotel reservation modifications must be done directly with the hotel.  

Whom should I contact with questions about my hotel reservation?

Please contact Think Guest Services. Support hours are 9:00 AM–6:00 PM ET.  

U.S. / Canada: +1-866-382-7150

International: +1-650-416-1881 

Email: IBMThink@gpj.com

I want to arrive earlier/stay later than the system is showing as available. How can I adjust my reservation?

If your check-in or checkout date is not available when searching for accommodations, please book the hotel with the best available dates for your stay. Once you have completed the reservation, please contact Think Guest Services to request adjusted dates needed. Availability or rates outside of the dates you are seeing will be based on the hotel’s availability and are not guaranteed.

Can I book a hotel room before completing my registration for Think Boston?

Unfortunately, IBM has reserved a limited block of hotel rooms at special rates for registered attendees. You can book your room via the Think Attendee Portal once you have registered.

Why do I only see certain hotels available when booking my reservation?

The hotels you see are based on the dates selected and availability at the time of your booking. All rooms are subject to availability, on a first-come, first served basis.

Can I book more than one reservation?

No, only one hotel reservation per registered attendee is permitted.

I called the hotel to check on my reservation. They don't have my reservation. Should I be worried?

Hotel reservations booked through the Think Attendee Portal will be transferred to the hotel on 11 April 2025. Before 11 April, please contact Think Guest Services at IBMThink@gpj.com if you have any questions. After 16 April, reservation inquiries must be made directly with the hotel.  

Are any of the hotels offering government per diem rates?

Unfortunately, government per diem rates are not offered at any of the conference hotels. 

How do I make a special request for my hotel reservation (close to elevator, accessibility, etc.)?

Requests can be entered when booking your reservation. Please note that all requests are based on hotel availability and are not guaranteed. If you have any questions, please contact Think Guest Services. Support hours are 9:00 AM–6:00 PM ET.   

US / Canada: +1-866-382-7150 

 International: +1-650-416-1881  

 Email: IBMThink@gpj.com

Travel and transportation

How do I request a visa invitation letter?

For IBM clients and Business Partners requesting a visa invitation letter, please contact the Think Customer Service team via email at IBMThink@gpj.com and include the following information: 

- Name on passport

- Company name

- Address

- City 

- Country

Please note that an invitation letter will be provided to registered attendees only. Letters cannot be provided for guests. 

How do I get to the event if I am staying at one of the offsite hotel properties? Will a shuttle service be provided?

Shuttle service will not be provided from conference hotels to the Hynes Convention Center. The recommended options for transportation are through your choice of Uber/Lyft/Taxi or a short walk. Hotels are within a two-mile radius to the convention center.

Will transportation be provided to and from the airport?

Ground transportation is not provided from/to the airport. As attendees will arrive and depart at different times, the recommended options for transportation are through your choice of Uber/Lyft/taxi or a scheduled private pickup.

Diversity and inclusion

What is the IBM commitment to diversity and inclusion?

IBM is committed to creating a respectful, friendly and inclusive experience for all participants. Diversity, equity and inclusion are core components of IBM culture. IBM conferences include elements such as accessibility, prayer/meditation rooms and parent/mother rooms to help foster a deeper sense of inclusion and a welcoming experience for all participants.

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