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Event information

Think 2024 will be held in Boston, MA.  It will open with an exclusive, partner-only event on 20 May, filled with inspiration, networking, knowledge-sharing and business value for IBM’s global ecosystem of partners. Then, on 21–23 May, we will bring together senior business and technology leaders from across industries for two and a half days of exploration, discussion and innovation.

Think 2024 will host senior business and technology leaders from across industries. Content will be geared toward C-level, line of business and senior IT leaders.

Think 2024 programming will be held at the Boston Convention & Exhibition Center (BCEC), with some activities at the Omni Boston Hotel at the Seaport.

At IBM, we are committed to sustainability and environmentally responsible event planning. We are proud to partner with two distinguished venues, each known for their exemplary sustainable practices. Our event will take place at the Boston Convention & Exhibition Center and Omni Seaport in Boston. These venues share our dedication to reducing environmental impact, conserving resources and promoting eco-friendly practices. We are excited to collaborate with them to ensure that Think 2024 and our special events not only deliver an exceptional experience, but also align with our commitment to a greener, more sustainable future.



Yes, the Think 2024 event in Boston will be a fee-based event. Standard pricing is USD 1,899, effective 16 January through 23 May 2024.


Requests for cancellation of a paid Think pass must be made in writing to IBMThink@gpj.com. Requests received by 19 April 2024, 11:59 PM ET will receive a full refund minus an administrative fee of USD 150. After midnight ET on Saturday, 20 April 2024, no refunds will be issued. Non-attendance does not constitute cancellation. If you have extenuating circumstances, please reach out with an e-mail to IBMThink@gpj.com.

Substitutions for purchased passes will be allowed for attendees from the same company, and an administrative fee of USD 150 will be applied to the new registration.

Substitutions for complimentary pass holders are not permitted. Please contact your IBM account representative or the Think Guest Services Team at IBMThink@gpj.com.

Individuals must be over the age of 21 to participate in conference activities. Infants and young children, even under the supervision or care of an adult, may not attend conference activities at the Boston Convention and Exhibition Center and Omni Boston Hotel. This includes all activities, sessions, meal functions, meeting and exposition space, and the use of event transportation if applicable. There may be stated exceptions where individuals under the age of 21 are allowed with a purchased guest conference badge.

If you are having a problem logging into your IBMid, or if you need to create an IBMid, please contact the IBMid help desk.

Please contact Think Guest Services via between 9 AM and 6 PM ET.

US/Canada: +1-866-382-7150
International: +1-650-416-1881
Email: IBMThink@gpj.com


Hotel and Travel

The official Think hotel blocks are closed. We may still have rooms available for new requests. To inquire about a new hotel booking, please email IBMThink@gpj.com and provide your arrival and departure information. Think Guest services will respond within 24 hours. For hotel changes or cancellations, please contact the hotel directly after you receive your hotel confirmation email with confirmation number.

Cancellation or changes to hotel reservations are the sole responsibility of the attendee. Cancellations within 72 hours of the reservation check-in date will result in a late cancellation fee of 1 night’s room and tax. If you do not check in on your scheduled arrival date, the remainder of your reservation will be canceled.

Your hotel loyalty information can be added at the time of booking or with the hotel directly.


For hotel changes or cancellations, please contact the hotel directly and provide your hotel confirmation number which is included with your hotel confirmation email. 

If you need to arrive early or extend your stay outside of the event dates and dates you booked with Think Guest Services, please contract the hotel directly and provide them with you hotel confirmation number. Rates will be based on the hotel's availability and are not guaranteed at the conference rate.

If you did not request at the time of booking your reservation with Think Guest Services, please contact the hotel directly. Please note that all requests are based on hotel availability and are not guaranteed.

For IBM clients and Business Partners requesting a visa invitation letter, please contact the Think Customer Service team via email at IBMThink@gpj.com and include the following information:
- Name on passport
- Company name
- Address
- City
- Country

Please note that an invitation letter will be provided to registered attendees only. Letters cannot be provided for guests.


At the event

Yes, IBM is dedicated to providing a safe, respectful, comfortable, and harassment-free environment for all participants at IBM events.

Learn more (link resides outside ibm.com)  about IBM's Code of Conduct at events.

No, unfortunately conference passes are limited and reserved for invited and registered attendees.

The conference attire is business casual. Comfortable shoes are recommended. Weather conditions can vary, so please review the local weather prior to your departure for the conference.    


Shuttle service will not be provided from conference hotels to the Boston Convention and Exhibition Center (BCEC). The recommended options for transportation would be through your choice of Uber/Lyft/Taxi or a short walk. Hotels are within a 3 mile radius to the BCEC.    

Ground transportation is not provided from/to the airport. As attendees will arrive and depart at different times, the recommended options for transportation would be through your choice of Uber/Lyft/Taxi or a scheduled private pickup.

No, unfortunately attendance to the Wednesday evening “Blue Block Party” special event is limited and reserved for invited and registered attendees.

To self-park at the BCEC ($25 and $50 for oversized vehicles), from Summer Street, turn onto East Side Drive, drive past the valet area, and continue straight along the side of the building. At the end of the building, make a right and go down the ramp. At the bottom of the ramp, turn left and you will see the entrance to the South Parking lot in front of you. Accessible parking spaces are also located in this lot, closest to the building (the same parking rates apply).

View nearby parking lots and garage information here (link resides outside ibm.com). 

Diversity and Inclusion

IBM is committed to creating a respectful, friendly and inclusive experience for all participants. Diversity, equity and inclusion are core components of IBM's culture. IBM's conferences include elements such as accessibility, prayer/meditation rooms, and parent/mother rooms to help foster a deeper sense of inclusion and a welcoming experience for all participants.

If you have an accessibility-related need, please let us know in your registration profile or email Guest Services directly at IBMThink@gpj.com, ideally at least two to three weeks prior to the conference. Once we receive your request, one of our ambassadors will contact you.

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