IBM at MWC Barcelona

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Transforming the future of connectivity with AI

MWC Barcelona 2025 was a dynamic gathering of industry leaders, innovators and technology, all focused on shaping the future of connectivity. During the event, IBM proudly showcased how AI built for networks is transforming industries and delivering actionable insights on scalable solutions. Attendees engaged in thought-provoking discussions, fireside chats and interactive demos, gaining firsthand knowledge on how to drive innovation, efficiency and revenue growth through AI-powered solutions.

Missed us at MWC Barcelona? Here are few ways to catch up!

Turn today’s challenges into tomorrow’s competitive edge. Let’s shape the future of connectivity together!

Accelerate your telco business with the GSMA Foundry and IBM Gen AI Accelerator Pack Juniper and IBM to Simplify Enterprise Network Operations with Next Era of Gen AI Innovation

Event highlights

Relive the best IBM moments from MWC Barcelona! Explore sessions recordings, key insights, and exclusive content from our discussions on AI, connectivity, industry transformation, innovative technology, and many more.

Video Interview Unlocking the Potential of 5G and Edge Computing

As 5G networks continue to roll out globally, the opportunity to transform business-critical applications is vast. Edge computing, in particular, is emerging as a key enabler of these applications, allowing for faster data processing, reduced latency, and increased security. In this fireside chat, IBM and Verizon explored the latest advancements in 5G and edge computing. Delve into the technical and business benefits of deploying edge computing solutions over 5G networks, and get real-world examples of how Verizon is leveraging these technologies to drive innovation and growth.

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Video interview How to Shift AI Governance from Risk Management to Revenue Generation​

The risks of Gen AI are many: reputational, regulatory and bias, to name a few. AI governance done right can not only mitigate these risks but can also drive value for your company through accelerated time to market and increased efficiencies. Watch this session to learn about AT&T’s responsible AI journey including a cross-organization effort to ensure quality governance.

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Video interview Future of AI: How to ensure Gen AI return of investment

Learn how Telefonica and IBM are working to bring hybrid-cloud and AI technology to a variety of use cases, currently working on developing joint proofs of concepts for enterprises. 

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Video interview Transforming the football scouting process with the power Generative AI

Sevilla FC, a top-flight football club, teamed up with IBM to build Scout Advisor, an innovative generative AI tool that enables scouts to quickly and easily sift through vast amounts of data to identify top talent. With this AI solution, the club is poised to take its recruitment to the next level. How can AI powered tools like Scout Advisor help organizations across industries harness the power of data to make more informed business decisions? Watch to learn more about this groundbreaking collaboration.

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Video interview Optimizing Network Operations with AI: Maximizing Performance and Scalability

With AI technologies maturing we are beginning to see a shift from AI-enabled to AI-native. But are such technologies reliable enough to help manage Enterprise and Communication Service Provider networks? Watch this video to find out how Juniper Networks is moving the needle forward on autonomous networks by partnering with IBM’s watsonx.

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Video interview Rewiring the Telecom Mindset: How CSPs are Gaining Network Advantage with Cloud and AI. Key Takeaways from a new IBM & GSMA Telco Study

Tech-savvy CSPs at the forefront of embracing cloud computing and AI in their networks are reaping significant rewards—including better performance, greater scalability, reduced maintenance costs, and accelerated deployment times. Delve into this insightful discussion to learn the key takeaways from the most recent study with 750 Telco executives.

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Video interview The future of AI is open: open-source AI models are critical for responsible innovation

As AI becomes all-pervasive, fostering a more collaborative, open approach to AI is essential to establish good governance and mitigate risks. Across industries, some companies are ramping up with closed, proprietary models, while another side advocates for an open and transparent ecosystem. Open data and models can accelerate innovation and put guardrails in place. Learn why establishing a more open and collaborative approach to AI development is critical for creating value broadly, enabling innovation that is responsible and transparent.

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Video interview AI and Automation in Telco: How IBM is Helping Companies Streamline Operations

Network transformations are inherently challenging, and especially so for large, global enterprises with branches and other facilities spread across the world. One major reason is the growing diversity of their networks. Watch this video to learn how BT is undergoing operations transformation to enhance their operations.

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Connecting industries

The future of innovation isn’t happening in silos—it's unfolding at the intersections where industries meet. As transformation with AI accelerates, areas like telecom, fintech, manufacturing and mobility converge, creating new opportunities for collaboration and growth. Understanding these interconnections is key to staying ahead, driving competitive advantage and shaping the future. Stay ahead by leveraging the power of connected ecosystems today!

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