have changed the game. They have become the primary differentiator and value driver of an organization, in the minds of consumers. Are you and your development teams driving that value effectively to consumers? If not, I want to show you how.
When developing mobile applications, requests must be captured from a range of stakeholders like customers, analysts, marketplace research, internal reviewers and more. Prioritizing these requests into product requirements is no simple task. Product and portfolio management (PPM)
is a strategy that enables development teams to manage a variety of resources while developing requirements for a group of products. PPM can help your team achieve prioritization and gain a greater understanding of requirements, which is crucial in an increasingly competitive landscape for mobile applications. In short, you must:
- Capture input and requests from a variety of an organization's stakeholders- customers, analysts, marketplace research, internal reviewers and more.
- Prioritize these requests into a comprehensive and understandable structure.
- Determine which requests will provide the most value to the mobile application project.
Join me for a webcast on Wednesday, Sept 14, 2011 at 11:00 AM ET Check out the presentation below
where I provide an overview of the increasing competitive pressures and demands for mobile applications as well as illustrate how modern product portfolio management techniques and practices can help your organization drive customer value in this ever changing marketplace.UPDATE:
If you missed the webcast here's the presentation. Hope you enjoy it!
About the author:
Roger Le Blanc is currently Worldwide Sales Lead for the PPM and Enterprise Architecture business segments within IBM Rational, which he joined following the acquisition of Systemcorp ALG. With Systemcorp ALG, Roger served as Managing Director, Professional Services; in that capacity he was directly engaged with major deal negotiations, as well as the engagement planning and oversight of all Systemcorp customer deployments.
With his expertise in the design and implementation of Enterprise Portfolio Management business solutions; spanning from the early phases of assessment and analysis through to the design, deployment and adoption of customer solutions, Roger provides a credible perspective and track record for meeting executive customer's expectations and needs. He is intimately familiar with the issues involved in managing large, project and product centered organizations.