Chris Anderson, of Wired magazine, wrote a great article called The Long Tail
This article became a book by the same name published earlier this year, and I just discovered it on a recent visit to Second Life. A lot of IBMers are now alsoSecond Lifers, and I suspect it is just a matter of time before we are conductingour customer briefings there, and getting our year-end bonuses paid directly in Linden bucks.(Those of you not familiar with Second Life can watch this 3-minute video fromthe folks at Text100)
Anyways, the Long Tail describes the new economy of entertainment thanks to digitalstorage. Here are some of the key insights.
- In the past, entertainment was all about hits: hit songs, hit movies,hit novels, and this was primarily because of the economic realities restricted byphysical space. Chris writes: "An average movie theater will not show a film unless it can attract at least 1,500 people over a two-week run; that's essentially the rent for a screen. An average record store needs to sell at least two copies of a CD per year to make it worth carrying; that's the rent for a half inch of shelf space."
- Things have changed. To drive the point home, Robbie Vann-Adibe (CEO of eCast), poses the trick question"What percentage of the top 10,000 titles in any online media store (Netflix, iTunes, Amazon, or any other) will rent or sell at least once a month?" The answer will surprise you. Write down your guess first, then go read here. His digital jukeboxes are able to play from a list of150,000 songs, not the few hundred you'd find at the Tap Room which is rated as having the best jukebox in Tucson.
- The phenomenon is not just limited to music. "Take books," Chris writes, "The average Barnes & Noble carries 130,000 titles. Yet more than half of Amazon's book sales come from outside its top 130,000 titles. Consider the implication: If the Amazon statistics are any guide, the market for books that are not even sold in the average bookstore is larger than the market for those that are..."
This has incredible implications for the storage industry. For one, content providers are going to dig deep into their archives to digitize and deliver "long tail" offerings. If they don't have a deep archive, many will start to build one. Second, the need to search through that large volume of content will become more critical. Classifying and indexing with the appropriate tags and metadata will be an important task.
technorati tags: Chris Anderson, Wired, magazine, IBM, Secondlife, Linden bucks, Text100, Long Tail, Robbie+Vann-Adibe, eCast, NetFlix, iTunes, Amazon, Tap Room, Barnes Noble, deep, archive, metadata, tags
Well, there's little to no chance we'll get snow in Tucson the rest of this year, so I built a snowman out in Second Life. That's my avatar on the right, andI am an eightbar specialist. Eightbar refers to our logo.
This was part of an IBM "Holiday Party" where dozens of IBMers met "in the virtual world" to participate in 3D competitions,I entered the "Build a Snowman" competition, since I am still a beginner at this. This was whatI was able to come up with in 20 minutes that we had to get it done. Why I made mine out of woodwith different colors was so that I could stand out from the crowd. Everyone else used traditionalwhite snowy textures.
Others had a more challenging "Build a Snow Globe" where you have to write scripts to get thelittle snow flakes to move around. This for the advanced builders of our group.
This is still new, emerging technology, but eventually, Second Life and other MMOs could be used to market products,that people can view from all three dimensions, talk to a technical specialist, and get all questions answered.It could be used for education, shopping around, and collaborating with others.
Anyways, I haven't heard the results, but I had fun anyways.
technorati tags: IBM, snowman, competition, Second Life, holiday party
In his blog, Paul Gillin agrees with Time Magazine's Person of the Year
choice of "all of us", those of us who use the World Wide Web to do business or have fun, and to those who contribute to the internet by creating content, such as people who blog or create websites.
So, in continuing my theme this week to recap the best and worst of last year, I list my personal "tech highlights" of 2006.
- Programming my Tivo Remotely.
Last September, I realized on a 3-week business trip that I had not programmed my Tivo to record the premieres of each of the new season's television shows. If you miss the first few weeks, it might be difficult to make sense of the rest of the season. Fortunately, I was able to program my Tivo remotely through the internet.
- Purchasing TV shows on iTunes
Despite this, I had a repeat episode of "House" record instead of a new episode of
"Heroes". By the time I realized this, the episode of was no longer available on NBC.com, but I was able to purchase it from iTunes for only $1.99, so that I could continue to enjoy the series.
- Using Wikipedia
Still unable to make sense of what was going on in the TV show "Heroes", I was able to read the "wiki" which explained all the subtle imagery and background implied.
- Using Linux to rescue lost Windows data
My disk drive failed on my laptop, and although I had most of my data backed up with Tivoli Storage Manager prior to my business trip, I had some files that I acquired or updated during the business trip. Thankfully, there are Linux "LiveCD" images that allow you to access your Windows files. You boot these LiveCD images from your CD drive, so there is no installation of Linux on the hard drive itself. If you travel as much as I do, consider bringing along some Linux CDs to get you out of trouble.
- Connecting my home entertainment system to my Mac
I now have an 802.1g (54Mb) wireless hub which allows my Tivo to connect wirelessly to the internet to get daily updates, but also allows me to play all my music stored on my Mac through my home entertainment system, and I can also listen to thousands of radio stations through "Live365.com". My favorite station is "Depeche Mode Inspired" which plays songs by Depeche Mode, as well as cover versions by a variety of others.
- Learning to Blog
Believe it or not, there is a right way and a wrong way to blog, and this year has been a good learning experience. IBM has a fairly healthy blogging policy, but nonetheless, say the wrong thing and I could be in serious trouble. Fortunately, that hasn't happened, and I am glad to see a fairly open exchange of ideas among the set of bloggers that discuss storage issues.
- Building a Snowman in Second Life
I have been a member of Second Life now since November, but it wasn't until I entered a competition to build avirtual snowman last week that the potential of this new interface became obvious to me. There is still lots to learn, but at least now I see value in spending more time and effort learning more about it.
- Getting an all-in-one printer/scanner to work with both my Mac and IBM PC
I didn't think it could be done, but here it is, my all-in-one Printer/Scanner works correctly, seemlessly, from both my Windows PC and my Mac Mini, and I have it on my home network so my laptop can use it also, wirelessly!
- Using Google Language Tools to translate materials to Portuguese
I speak several languages, enough to order food in restaurants and to get around through various modes of transportation, but translation for a technical audience is more challenging. A class we normally conduct in pure English was taken to Sao Paulo, Brazil, and although most students know some amount of English, we thought it would be good to translate the test questions to Brazillian Portuguese. I took the questions and ran them through a number of translation services websites, and had local IBMers review the results. The winner was Google language tools, which required hardly any edits to the generated text. The class was a big success.
- Digital Cameras and CD Burners
As I travelled from Brazil to Bolivia last August, I met a young back-packer who was on her way to Peru, but was staying in La Paz for a few days. We had a great time together, and I was able to transfer the digital photos from my Canon PowerShot digital camera into my laptop and burn her a CD to take with her to Peru.
- Painting my Dining Room table
After Halloween, I accidently left my pumpkin jack-o-lantern on my kitchen table as I left for a trip, and when I got back, it had decomposed and left a terrible stain on the wood surface. After sanding the table, I determined that the best course of action was just to paint the surface. I could have just painted it a solid color, or maybe a faux finish with two colors, but instead, chose to copy a famous painting, "Le Cafe" by Alberto Magnelli. I was able to scan this into my computer, resize it, and then project the image onto my table, to then outline the image and paint. I know I would not have been able to do this free-hand.
I am sure there are other triumphs I had throughout the year, but these are the first the come to mind.
technorati tags: House, Heroes, digital photography, Magnelli, language translation, Second Life
Today, I went looking for reading-glasses. Unfamiliar with my surroundings, I asked several people where I might be able to find and purchase these, and was sent in various directions. My first stop was a bookstore. It would make sense that since many people need reading glasses to read the books, that they would sell them there, but no. The staff didn't know where I could go, but pointed me in the direction of a mall. At the mall, I found a pharmacy. Many pharmacies sell reading glasses, so I stopped in, but no, not this one. The pharmacists suggested the super-store nearby. I walked in to the super-store, and asked the first employee where they keep their reading glasses, and they said the other corner. The other corner was the electronics department. It made sense that they sold CDs and DVDs in the same section as the equipment that plays them, but reading glasses? Skeptical, I went to the pharmacy department, and the young and beautiful lady (everyone is young, thin and beautiful here) had me follow her, and she led me back to the electronics department, whereupon she pointed to a rack of sunglasses. I indicated that I need reading glasses, not sunglasses. She pulled one out, and it was indeed reading glasses, 1.25, just what I was looking for. Others were tinted, so you can read the newspaper out in the sunlight. The pair I chose cost only $97 in the local currency.
After reading the last sentence, you might be thinking I am describing my "avatar" in Second Life, but no, I am talking about my search for reading glasses on the streets of Mexico. I am here this week in meetings with IBM Business Partners and sales reps to discuss IBM's latest System Storage products and offerings.
We used to tell people they should "clothe" servers with storage. IBM offers both, so yes it makes sense to offer both as part of a complete solution. However, when you look through a dictionary definition "to clothe" you learn it is to dress, wrap or cover with clothing, an implication that it is external, and perhaps temporary, easily changed, like switching from sunglasses to reading glasses. In Second Life, objects can be "worn", simply by attaching or detaching them to your "avatar". Sometimes clothing serves a purpose, like reading glasses, provides protection, like raincoats, and other times, more decorative, like"icing on the cake" or "gold plating".
This concept was fine 50 years ago, when we were in a server-centric world, and dumb storage devices were attached to very intelligent servers. Back then, we used the derogatory term "subsystems" to emphasize that storage was just part of the server, not a system of its own.
Today, we live in an information-centric world. The information outlives the media, and the media outlives the servers that access it. It is not unreasonable to attach dozens or hundreds of servers to a single storage system, or collection of storage systems. Over 20 percent of IBM System Storage DS8000 series, for example, are attached to Windows rack-optimized or blade servers. Imagine a refrigerator surrounded by dozens or hundreds of pizza boxes. Storage is no longer a subsystem, but a system on its own right, dressed, wrapped or covered by servers that deliver the right information, to the right people, at the right time.
So perhaps we should reverse it, telling people they should "clothe" their storage with servers!
technorati tags: IBM, disk, storage, servers, Second Life, clothing, DS8000, Turbo, subsystem, system
Modified by TonyPearson
Back in 1986, when I first started with IBM, my first job was working on a software product called Data Facility Hierarchical Storage Manager (DFHSM). This did "Information Lifecycle Management" (ILM) by moving data sets from one storage tier to another. (The phrase "Information Lifecycle Management" was coined by StorageTek in 1991, and later resurrected by EMC a few years ago. As is often typical, things that appear new to the distributed systems crowd, are often well-established concepts in the mainframe arena).
To help explain DFHSM and its sister product Data Facility Data Set Services (DFDSS), an enterprising sales rep in Los Angeles named C.D. Larsen made a video called "Re-arranging the sock drawer". He explained that sometimes you want the socks you wear the most on the top drawer, and socks that you only wear now and again in lower drawers. DFHSM can re-arrange your sock drawer based on policy-based automation, determining which ones you wear most often, and moving the others down the "hierarchy" accordingly.
To explain DFDSS, he pulled out an entire drawer of socks, and move it to another level. DFDSS was able to do volume-level backups and dumps to tape very quickly, since it did not process individual data sets, but rather the entire volume image as a whole. These two products are now DFSMShsm and DFSMSdss components of the DFSMS element of the z/OS operating system.
Mainframes use an interesting naming convention for its data sets. 44 characters, divided up into qualifiers that are 1-8 characters long, separated by periods. For example:
The first qualifier indicated it belonged to me, that it was for my Project A, that it was a testcase, and specifically TEST1 job control language. Arranging them in this order meant that I could easily find all the data needed for project A, but if I wanted to keep all the testcase data together, I might have put that as the second qualifer instead.
On Linux, UNIX and Windows, most people are more familiar with hierarchical file systems, so the same file might be stored as:
Same concept. You set up a taxonomy of they way you want to organize your data, so that related data can be grouped together and easier to manage. Whereas we used to tell customers that "Qualifiers are your friend", we now tell people "sub-directories are your friend". This is true when organizing the files on your laptop, in your Lotus Notes, and in Second Life.
Since starting Second Life last November, I have picked up all kinds of free things along the way, and now have thousands of objects in my "inventory". Basically, its like keeping things in your pocket, when you want it, you just take it out of your pocket, and *poof* it appears magically on the ground. I was having a hard time finding things in my inventory, so I decided to re-arrange with sub-folders. This is done in-world, and I found it best to do this away from other avatars asking "what are you doing?" which can get quite annoying. Find a remote island or the rooftop of some building when doing "house cleaning".
I've arranged my main folders as follows. These all appear on a single screen, and makes it easy to find exactly what I am looking for.
- Body Parts
- Calling Cards
- Lost and Found
- Photo Album
In Second Life, you can make complete "outfits" which include your body shape, skin, eyes, hair, and clothes. However, saving away many outfits means duplicating a lot of items. Therefore, I separated them out. I keep body shape, skin, eyes and hair in the folder "Body Parts" and all of the clothing items under "Clothing". Under clothing, I separated everything out into the major categories:
I could have a separate folder for "socks", but I keep those in the "shoes" folder.
technorati tags: IBM, DFHSM, DFDSS, DFSMS, z/OS, qualifiers, taxonomy, Second Life, inventory
Sometimes, it's difficult to explain the products I manage to people outside the IT storage industry. How do you explain FCP vs. FICON, Giant Magnetoresistive (GMR) heads, the SMI-S interface, etc. enough to then explain how your job relates to those technologies. At least my friends and family read this blog, so they can somewhat understand some of the things I am working on. When I visit my folks on Sundays, we sometimes discuss items they read in my blog that week.
In addition to a "take your children to work day", we have discussed within IBM a "take your parents to work day", especially for the young new hires who have a hard time explaining what their new job is to the rest of their family.
Seth Godin points to a video ad to fill a job position and the confusion therein with the "recruiter" who just doesn't understand the job involved.
The problem is not just your parents, but any of your co-workers old enough to be parents who haven't bothered to keep up with the latest advancements in Web 2.0 technology. Here are some examples:
- A project leader working with a technology partner asked if me if there was a difference between a "blog" and a "wiki" and which should his team use. This was not a simple yes/no answer, and involved some explanation, conversation and understanding of what he was trying to accomplish.
- For one of my meetings, someone instant-messaged me asking where it was, was it "face-to-face" (F2F) or Conference call (CC). I replied back, "A2A w/CC" (avatar-to-avatar with voice over conference call). When you are meeting other avatars in-world in Second Life, it gets quite distracting having everyone typing away, with their hands and fingers moving furiously, so we use a conference call to complement our 3D interaction.
That's why I was very excited to seeLinden Lab announces voice beta in Second Life. It won't be fully ready until later this year, but adding voice to Second Life will greatly reduce the hurdles we now have trying to coordinate conference calls with in-world activity.
I realize not everyone can keep up with all the new and different technologies, but the social networking aspects of some of these new developments are worth looking into.
technorati tags: IBM, blog, wiki, social networking, technology, avatar, voice, Second Life, GMR, FICON, FCP, SMI-S
Yesterday, most of the USA moved its clocks forward an hour. Arizona and Hawaii don't bother, as there is plenty of daylight in both states. While it may seem that Arizonans are not "affected" by Daylight Saving Time (DST)
, we are, because we have to deal with the time zone offsets with those we talk to in other states. (Note: it is SAVING not SAVINGS
, many people mistakenly say "Daylight Savings
Time", which is incorrect).
Year round, Arizona is on Mountain Standard Time (MST), which is GMT-7. Figuring out what time Arizona can be remembered by a simple mnemonic:
- In the winter time, Utah, Colorado, New Mexico, and Arizona are all on MST, so best American ski resorts are all on the same time zone. People who hop from one ski resort to another by helicopter don't have to reset their watches as they move into or out of Arizona.
- In the summer time, Arizonans head to San Diego, Los Angeles or other parts of California, where it is not so hot. California is on PDT, which is the same as MST. People who hop from Arizona wineries and vineyards to those in California and Oregon can easily cross the Arizona-California border without having to reset our watches.
Those in Second Life may have noticed that "Second Life time" (SL time) shifted from PST to PDT. That is because their servers reside in San Francisco, California.
technorati tags: IBM, Daylight Saving Time, DST, Second Life, Arizona, Hawaii, PDT, MST, GMT
Robert Von Oech on CreativeThink remembers Ernest Gallo
, who died last week at 97 years old.
"Do you know what I do?" Mr. Mondavi recalls Mr. Gallo asked him when they first met.
"Yes, you run the largest winery in the country," recalls Mr. Mondavi, then in his mid-20s.
"No," Ernest corrected him. "I go out and visit customers in stores."
Robert Smith (aka Radio Voom) reports on National Public Radio that Second Life is now being used for campaigning for political candidates. It used to be that political candidates took trains and buses across the country, meeting people, discussing their issues, and getting a feel for what is going on in the hearts and minds of their potential voters. With the development of TV and Radio, candidates traveled less, hoping to get their word out to people who would listen to them. Using Second Life and other social networking tools brings candidates back to having conversations with the people they hope to represent.
Of course, many of these candidates are old, and are learning internet social networking skills for the first time. John McCain, my senator from Arizona, is running for President at 70 years old! It's true that old dogs CAN learn new tricks.
IBM is investing heavily into Second Life, as are many other forward-thinking companies, to explore the age-old human need for connectedness, community and dialog. I've asked my team to all get their avatars up and running in Second Life. Granted there is a bit of a learning curve, but everybody handles change in different ways, some better than others.
John Windsor on YouBlog,Marina Krakovsky inStanford Magazine,and Guy Kawasaki, all discuss the "Effort Effect" and Carol Dweck's latest book "Mindset: The New Psychology of Success". I haven't read the book yet myself, but the reviews are interesting. The IT industry is evolving fast, and embracing new technologies, new concepts, and new ideas is necessary for success.
Seth Godin takes this one step further, arguing there are two kinds of people in this world: Thrill Seekers and Fear Avoiders. Forbes just published its latest list of billionaires. The front quote on Forbes' website says it all...
"Knowledge is the antidote to fear."
-Ralph Waldo Emerson
Why are most of these guys (and girls) with over a billion US dollars in net worth still working? Perhaps because they embrace new ideas, and are on the thrill seeking side of humanity. I guess I am too. I'll be thrill-seeking in Chicago this weekend, celebrating St. Patrick's day.
technorati tags: Robert Von Oech, CreativeThink, Ernest Gallo, Mondavi, Robert Smith, National Public Radio, NPR, John+McCain, Arizona, IBM, Secondlife, John Windsor, YouBlog, Mirina Krakovsky, Standford, Guy Kawasaki, Effort Effect, mindset, success, Seth Godin, thrill seekers, fear avoiders, Forbes, billionaires, working, Chicago, Wicked, St Patricks Day
Last Friday,The "Greater IBM Connection" team held a "red carpet" event, showcasing the winners of the Second Life "machinima"
.It is best explained on the Linden Lab website:
Machinima is the art of making real movies in virtual worlds.
Movies made in Second Life use the world's building, scripting, and avatar customization tools, working in real-time collaboration with people around the globe. You can use Second Life as your own virtual back lot, soundstage, choreography studio, costume and prop repository, and special effects house.
The seven videos were shown in Second Life, and are now available on YouTube for those who missed them.
technorati tags: IBM, Greater IBM Connection, Second Life, machinima, red carpet
Today was our annual "State of the Site" meeting for the IBM Tucson site
. This facility was completed in 1978, and I started my career here in 1986.
Various employees and teams were recognized for the contributions and dedication. For example:
- Tom Beglin's N series team was recognized for 900% growth in IBM's NAS business.
- Jack Arnold of the Tucson Executive Briefing Center for his client advocacy.
- Michael Scott, one of my "Second Life" builder/scripters, for demonstrating client-focused dedication to IBM's corporate values.
Our site manager, Terri Mitchell, did a recap of all our recent awards and accomplishments.Of the nine Design Innovation awards won by IBM this year at the CeBIT conference, eight were for IBM System Storage products!
- The IBM System Storage EXP3000: an entry-level data storage server that is optimized for cost-sensitive and space-limited environments and employs a user-centered design that enables ease of use and simple tool-less installation and removal of all components.
- The IBM System Storage N7000 Series: a modular disk storage system that delivers high-end enterprise storage and data management value ideal for large-scale applications, while helping to anticipate growth, maintaindata availability and reduce costs.
- The IBM System Storage N5000 Series: a modular disk storage system designed to address the entire spectrum of data availability challenges while offering value in price and scalability. Built-in enterprise serviceability and manageability features support efforts to increasereliability and simplify storage infrastructure and maintenance.
- The IBM System Storage N3700: a filer that integrates storage and storage processing into a single unit, facilitating affordable network deployments.
- The IBM System Storage DS4700: a NEBS-compliant disk storage server designed to address requirements for companies in the telecommunications industry, as well as other segments, such as oil and gas, meeting standardsfor electromagnetic compatibility, thermal robustness, earthquake and office vibration resistance, and provides protection for the product components from airborne contaminants.
- The IBM System Storage EXP810: a data storage expansion unit capable of 4.8 Terabytes of physical storage, with a user-centered and tool-less design featuring redundant power, cooling, and disk modules for ease of use and simple serviceability.
- The IBM System Storage TS3400: an affordable, space-friendly tape library for users in remote locations that supports enterprise-class technology and encryption capabilities.
A representative from Tucson's Brewster Center presented Terri an award, thanking IBM for its strong support for the community through various charity initiatives.
The final speaker was a new IBM client, Tony Casella, the IT Director of the town of Marana. Recently, the town of Marana selected IBM products made big news. Arizona is the fastest growing state in the USA, and the town of Marana, just north of Tucson, is one of the fastest growing communities in Arizona. The town is growing so large that it will soon spill over from Pima into Pinal county, and will be the first town in Arizona authorized to span county boundaries.
Marana is most famous for its Gallery Golf Club on Dove Mountain that is the new home of the World Golf Championships-Accenture Match Play Championship.
His decision was based on conversations he had with other IT directors of other towns and cities, and this November 2006 article in Network World. He held up the copy of his magazine.
Tony was very delighted with IBM's solution-oriented approach, rather than just selling more boxes of hardware. He found IBM easy to do business with, and committed to his success.
technorati tags: IBM, Tucson, Tom Beglin, Jack Arnold, Michael Scott, Second Life, Terri Mitchell, CeBIT, design, awards, NEBS, disk, tape, NAS, Tony Casella, Marana, Arizona, Accenture, Golf, Championship, Network World, HP