Batter Up: IBM, MLB and Web 2.0
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If you've read Michael Lewis' analysis of how statistics and baseball go hand in glove, you know that past player performance data can help coaches and managers understand future potential.
Off the field, Major League Baseball (MLB) has partnered recently with IBM to take baseball scorecards to the next level.
Using IBM WebSphere Portal software, the new MLB Umpire Desktop was created to help umpires and other officials gain insight into players' behavior, again, based on historical performance and likely tendencies.
But before you call to throw the bums out, know these new age umpires are also armed with Google Gadgets, which they can use to customize their own portal Web pages to obtain everything from up-to-the-minute weather stats to late-breaking player statistics.
Of course, it's we fans that make the game what it is, and so MLB has also attended to the needs of those of us in the bleacher seats.
So you caught A-Rod's latest home run ball, didja?
Forgot trying to convince your pals back at the office it's the real deal.
Instead, security guards at MLB parks these days are doing double duty and will issue you a unique hologram and place it on the ball.
This information can then be wirelessly uploaded to MLB's DB2 9 data server, so if the fan to decides to sell the ball to a retailer, potential buyers will be able to verify its authenticity online.
Learn more about how the MLB is raising its RBI with IBM Web 2.0 solutions here.