This week's developerWorks newsletter intro: Eternal sunshine of social business
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This week in Orlando, Florida (where it's currently 77°F and sunny), the buzz at Lotusphere 2011 is all about social business. The ascendancy of social networking and mobile computing -- and their interaction with one another -- represent a major shift in the way technology influences business. And at the annual collaboration conference, business and technology luminaries from all over the world are exploring this new business model and learning how best to take advantage of its potential. If, like me, you weren't able to make it to the show (in sunny Orlando), be sure to catch Scott Laningham's always-entertaining video broadcasts from the show floor, where he and Todd Watson have been interviewing a wide range of social business pioneers and thought leaders.
Want an example of social business in action? Hmm, let's see ... how about the developerWorks community, where thousands of members are connecting, collaborating, and finding solutions to their technological challenges; meanwhile, IBM and its partners have an unparalleled resource for reaching the right people, providing technical support, and driving innovation. (Bonus: It's all based on Lotus Connections software!)
Here's hoping everyone at Lotusphere has a productive week in sunny Orlando (he said, looking out his window at yet another foot of snow falling in New England).
Until next week,
John Swanson and the developerWorks editorial team
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