butic The New School

To host its classes and related projects, butic The New School needed to create a virtual learning space.

butic joined with IBM Business Partner SimpleCloud to launch a cloud-based workstation solution hosted on IBM Cloud.

“Never stop learning” is a time-honored mantra, encouraging each of us to expand our knowledge set, discover new ways of thinking and evolve into something better.

Having access to the right information, the right training tools, the right schools are all critical factors in gaining a new skill and bettering one’s situation. However, if learners don’t have the funds necessary to pay for this access, or if they aren’t physically near — or even in the same country as — one of these sites, their options for improvement are limited.

Marco Antonio Fernández, Founder and Chief Executive Officer of butic, wants to change that.

“I have worked in the education industry for the past 20 years,” notes Fernández. “I was employed in a Spanish school that taught through a classic model. When a student wanted to practice outside of class, they had to come to the school and find an available workstation.” However, these systems were used for other classes, so the school could not guarantee that a given workstation would be available for students when they needed it.

To make education more convenient — and innovative — Fernández envisioned a new model.

Rather than relying so heavily on physical buildings and workstations, he wanted to transition to a more virtual strategy. “Forget about hardware,” he continues. “Forget about software licenses. I wanted a school where with your tuition, you got a virtual, fully-licensed workspace.”

Not only would this new school, butic, make it easier to learn, but it would also lower the barrier to entry for students across the globe. Particularly, since the types of courses the school offers — architecture, engineering, construction and technology — demand a robust operating environment, which isn’t always the most affordable.

“We do not teach simple things,” adds Fernández. “This type of work needs a lot of processor, a lot of memory, a high-end graphic card. But there is a big part of the world where you can’t assume that a student is going to have the necessary resources. Just paying tuition can be difficult, let alone paying several thousand dollars for a high-end workstation with advanced graphics.”

With a firm vision in place, Fernández began looking for help to make this new school a reality.

Since its launch, the SimpleCloud environment, backed by IBM Cloud, has run seamlessly for butic, delivering an effective, reliable learning space for students.

“For me, technology should be the referee in football,” comments Fernández. “The best referee is the one that you don’t know is there. My responsibility is education, so I don’t want to worry about technology — I am not a super-technical guy.”

That lack of worry also applies to the management of software licenses, which can grow complicated for a school. “Every application in SimpleCloud is legal,” notes Fernández. “There are many parts of the world where this is a big change for our students. Since we control what software they are running, we can make sure that things are being properly handled.”

Choosing a virtual strategy backed by SimpleCloud and IBM Cloud technology also allowed the school to avoid large up-front deployment costs, instead building an operating model that matched technology expense — and licensing — to actual usage.

“When I started butic, I only had the money in my pocket,” recalls Fernández. “SimpleCloud and IBM let me get the project running with what I had. Instead of buying 100 workstations for thousands a piece, my students can use thin clients. Without those economics, we wouldn’t have started.”

The virtual architecture also helps to keep IT support costs down. “At my last school, I had five people fixing machines, managing licenses, doing everything,” notes Fernández. “SimpleCloud takes care of the entire platform, so we don’t have IT people at butic.”

Beyond the superior service delivered by SimpleCloud, butic is also pleased with the use of IBM Cloud. “I didn’t want the cloud provider to affect my students,” adds Fernández. “But for me, the IBM brand means security. It means confidence. It means many things — that we are working in a professional environment. And I wanted a professional environment for my students.”

Established in 2019, butic (link resides outside of ibm.com) is an online learning academy that offers corporate training alongside certifications programs focused on the architecture, construction and engineering industries. The school is located in Madrid, Spain, but it caters to a global student base through its virtual education offerings.

About SimpleCloud

SimpleCloud (link resides outside of ibm.com) is the operating name for IBM Business Partner SummuS Render S.L. (link resides outside of ibm.com). The business offers high performance computing and cloud-based solutions to its customers, and it is presently headquartered in Madrid, Spain with an additional office in Los Angeles, California.