To gain a competitive advantage, health insurer Asepeyo needed a mobile solution that would speed multiplatform app development and radically simplify mobile lifecycle management.
The IBM Mobile solution helps developers quickly create apps for Apple iOS and Google Android operating systems and simplifies access to back-end data, quality control maintenance and mobile lifecycle management.
Increases satisfactionfor customers because the app can deliver better service, improve decision making and reduce costs
Enhances digital innovationby simplifying app development and mobile lifecycle management
Improves differentiationthanks to the app’s technical advantage over processes from lower-tech competitors
Business challenge story
Seeking to boost service quality
In Spain, every employer must sign up with a government-sanctioned association to provide occupational safety and disability insurance. Competition is fierce among the 20 such enterprises. Because the nature of the services they provide is mandated by law, the key differentiator is service quality.
In an industry dominated by people-based and paper-based processes, Asepeyo’s executives knew that digital transformation could help deliver a competitive advantage. That’s why they embarked on an innovative mobility project to streamline business processes for key stakeholders. Their first app targeted customers’ HR administrators, making it easier to manage employee health and control costs.
They began by assembling a team of internal executives, customer representatives and IT staff members, along with experts from IBM Business Partner Costaisa. After an IBM Design Thinking workshop to garner customer input, the team then mapped out the app’s business and technical requirements. It was clear that serving up real-time information from Asepeyo’s back-end systems would be essential to digitizing HR administrators’ daily business processes.
On the technical side, efficient app development and management were crucial. The ideal solution would streamline development for popular mobile operating systems while simplifying app management—the latter becoming important over time as the mobile environment became more complex. As Juan Luis Pagés, Chief Information Officer (CIO) at Asepeyo, says, “We were looking for a trusted technology partner that would give us speed of development and the capacity to grow.”
Choosing IBM Mobile technology
Asepeyo chose the IBM Mobile Foundation development platform, which provides simple and scalable enterprise mobile middleware. With the solution, Costaisa’s developers created the app for the Apple iOS and Google Android operating systems using one code base and familiar web programming languages. This increased the speed of development compared with other approaches. Further, the Mobile Foundation solution was designed to deliver strong security and quality control, complete mobile lifecycle management, and server-side logic, which helped Costaisa quickly access real-time information from back-end systems. The IBM solution also supports popular app stores for simple distribution. And by providing easy access to IBM® Watson® services from the IBM Bluemix® cloud offering, the solution can help developers incorporate advanced cognitive capabilities.
Asepeyo’s app gives HR administrators a new set of powerful tools. It delivers real-time alerts when employees have an accident or seek medical assistance and reports the status of required forms and sick leave certifications. Employers also receive a direct channel to Asepeyo’s healthcare network; an ecommerce platform for ordering medical kits and supplies; and a customizable dashboard to review overall absenteeism rates, employee wellness statistics, costs and other metrics. Says Pagés, “The app delivers as much information as possible to help administrators make decisions online.”
Cultivating a competitive edgeFeedback on the new app has been highly positive. By communicating important events and metrics to mobile users in real time, the app can streamline administrative processes, reduce errors, lessen bureaucracy, and allow HR administrators and managers to react as things happen. And a dashboard of real-time information helps employers reduce costs such as surcharges from late management of sick leave.
Asepeyo is reaping big benefits as well. The convenience, immediacy and creativity of the mobile app, the industry’s first, helps differentiate the company. “We are convinced that the benefits of our mobile app will cause more employers to choose Asepeyo as their insurance provider,” says Pagés. In fact, the organization’s foray into mobility has been so successful that more apps for business agents, individual workers and staff members are in the works. Asepeyo is also exploring IBM Watson cognitive computing to improve mobile apps and deliver new services to physicians.
Authorized by Spain’s Social Security agency, Asepeyo is a nonprofit mutual health insurance company that provides services and benefits for work-related accidents and occupational diseases. Asepeyo protects two million workers employed by more than 270,000 companies. The organization has over 3,500 employees in 142 health centers, hospitals and administrative offices. Founded in 1915, Asepeyo is headquartered in Barcelona, Spain.
- IBM Cloud Garage - Design Thinking
- IBM MobileFirst Platform Foundation
Take the next step
To learn more about the IBM Mobile Foundation solution or the IBM Design Thinking workshop, please contact your IBM marketing representative or IBM Business Partner, or visit the following websites: ibm.com/design/thinking/, ibm.com/us-en/marketplace/mobile-cloud-applications.
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