The IBM Developer color palette is a subset of the broader IBM palette. The vibrant hues chosen were inspired by syntax highlighting used in coding. To learn more about the IBM color palette, please visit the IBM color page.
These are the eight hues, plus IBM Black and IBM White, that make up the IBM Developer color palette. You can find the specific color values for use in digital or print color spaces under Specifications on the IBM color page.
Colors within the IBM Developer primary palette can be used on their own, or in pairs. Only the pairings shown here are approved within the IBM Developer system.
Cool Gray 30 pairings
Cool Gray 10 pairings
Cyan 10 pairings
Color blocks are an effective element when you want to incorporate color. The baseline of type should sit at the bottom of the color block.
In a nod to highlighting found in code syntax, the IBM Developer brand system uses color bars as a design element. They begin at the baseline of type, and their thickness is half the distance to the cap height of the next line of text.