20/05/2014 | Written by: Think Blog redactie (0cB)
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Streaming high quality video content simultaneously to mobile devices using IBM MobileFirst and LTE broadcast drives stronger fan engagement during live events
Senior Business development manager IBM Netherlands
Watching a live football match is a thrill for every fan, especially in the Amsterdam Arena. With two million visitors a year, a capacity of 53,052 seats during football matches and 68,000 during concerts, it’s the largest stadium in the Netherlands. The Amsterdam Arena app, developed by IBM and leading Dutch telecommunications provider KPN, takes this experience to a new level. Watching a match or attending a live concert becomes an even richer and more engaging experience.
This mobile app engages fans in new ways by creating rich interactive user experiences during live events. IBM MobileFirst solutions make it possible to integrate real-time and virtual experiences on a mobile device. The app allows you to watch in real time a live football game from multiple angles, vote for ‘Man of the Match,’ monitor the scores of concurrent matches or even watch parallel matches simultaneously, and – last but not least – order food and beverages.
The Arena Fan-app was showcased in the Amsterdam Arena, home of Ajax, the renowned Amsterdam-based football club. Using IBM MobileFirst, IBM and KPN collaborated to provide the Arena with sophisticated mobile solutions to enrich the in-stadium experience. IBM and KPN created a mobile solution for streaming high quality and real-time video content and delivering on-demand services to the mobile devices of fans attending events. With this new app, split screens and swipe technology provide visitors with instant access to multiple high definition video streams at the same time, offering users four different vantage points, in addition to their actual position in the stadium.
The Amsterdam Arena app was designed and built by experts in the IBM Interactive Experience practice. Over the past decade, mobile technology has grown in functionality and popularity to become the preferred method for exchanging information, currency, goods and services. IBM MobileFirst portfolio supports business transformation by efficiently building, deploying and managing mobile apps that combine cloud, Big Data and analytics, and social technology capabilities to run securely across multiple devices and platforms.
Mobile and second screen technology can radically improve user experiences. Working with KPN and Amsterdam Arena was an opportunity to push mobile innovation and demonstrate how to truly evolve the fan experience at live events by creating multiple touchpoints to engage and deliver interactive services.
The Amsterdam Arena app also showcases the possibilities of LTE broadcast. LTE broadcast is a technology that enables content to be “pushed” to the user via the 4G network, making it possible to send multiple video streams simultaneously to Arena visitors. Going forward, the LTE broadcast pilot will be further explored and expanded.
Taking advantage of the possibilities of LTE broadcast technology allow us to use live video to communicate with Amsterdam Arena visitors in multiple ways Whether a user is watching a live concert or event live, or examining different views from a smartphone or tablet, the experience will be like none other.