Bella Krisifoe

Marketing in the Dark – Dark Martech

Without a shadow of a doubt, marketing and technology go hand in hand. New technologies support marketing in relationship management, lead generation and many other aspects. This has led to a rise in investment of marketing technologies (martech) in the past years. This growth of investment in technologies has led to a surge in the […]

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Marketing in the Dark – Dark Social

Tracking dialogue and gathering data from this for useful insights is at the heart of marketing nowadays. According to a recent research by IBM and Econsultancy, the vast majority of companies believe they have a good idea of their brand in the social dialogue. However, this same study also shows that these companies are overestimating […]

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Marketing In The Dark – Dark Data

Get Insights from the dark data to be more effective, efficient and achieve customer success. Nowadays, organizations possess lots of data. Much of this data is so-called dark data. Dark data is data that is hardly being analyzed, let alone used to improve decision making. A recent study of IBM and Econsultancy shows that 88% […]

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Marketer and machine: making cognitive work

Yes, cognitive computing is disruptive, in marketing as well as in other areas of business. To be successful, we need a different approach. Yet cognitive is not just about technology, it’s about people. Marketer AND machine: that’s the winning combination. There’s no sense denying it. Cognitive computers are able to process enormous amounts of data […]

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How cognitive gives CMOs a head-start

Marketing and sales leaders recognize cognitive as a path that leads to a new era for their businesses. Yet, despite this understanding, and a strong dose of optimism, many feel their organizations lack a number of the foundational capabilities needed to successfully implement a cognitive solution. According to a recent study by the IBM Institute […]

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Ready or not: CMOs can’t ignore cognitive computing

The answer to marketers’ prayers or one of the most disruptive force their field faces. Either way, cognitive computing is changing the game in marketing ‒ and CMOs know it. They expect their organizations’ cognitive spend to increase within the next three years and have high expectations that it will pay off. There is just […]

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