Angelique Trenson

Angelique Trenson

Marketing Manager Belux/Product Marketing for Profession of Marketing BNL at IBM

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Global C-suite Study: Mandate for Marketing

The current and future consumer expects a highly personalized experience. This is apparent from the recently published Global C-suite Study by IBM, including a number of relevant results for the Chief Marketing Officer. The combination of design thinking and emerging technology can help the CMO address changing customer needs and other market factors. The CMO […]

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