Watson

IBM is using #DataForBusiness to help companies increase their use of data

Share this post:

 

Figures from the EU show that Denmark is the leader within digitalization, but when it comes to the use of companies’ own data, Denmark ranks lower than its surrounding countries. This backlog is what #DataForBusiness is aiming to rectify in a collaboration between IBM, the Confederation of Danish Industry, Networked Business Initiative, Copenhagen Business School, Technological Institute, The Alexandra Institute and several Danish IT-advisory companies.

If Danish companies learn how to tap into the large amounts of existing data, they have the possibility to increase profits and growth rates. Studies show that companies that utilize data from, for example, sensors, public datasets and data from social media or online consumer behavior achieve 5-6% better earnings than companies that do not. These facts and figures ignited the idea for the #DataForBusiness project where the objective is to increase the use of data in Danish business.

The #DataForBusiness project is based on a tool that has been developed on the basis of empiricism from two ongoing research projects on big data amounting to DKK 14,5 million. The tool is free to use and examines the individual company’s data potential and how it can use existing data to further develop its business. Up to 500 companies are expected to participate in the project and apply the tool to their businesses, which creates the opportunity for each company to benchmark its performance in relation to its industry. Furthermore, the participating companies will be offered access to certified advisors and clear action plans.

The use of the #DataForBusiness tool and ultimately the increase of the companies’ use of data will not only benefit themselves, but also the industry and Danish companies’ competitiveness globally. Therefore, IBM is proud to be the sole vendor of the #DataForBusiness project.

Do you want more out of your data starting today? Try your data here, or meet us at Watson Summit.

Marketing and communication, Denmark

More Watson stories

Welcome to IBM Systems Technical University in Rome

Join us Grow your skills with in-depth pure technical training at the IBM Systems Technical University in Rome, Italy. Learn how you can harness the power of IBM Systems solutions to help turn your IT challenges into successes. Don’t get left behind — learn to leverage disruptive technology trends like cloud and cognitive. You’ll learn […]

Continue reading

Inside Threat Study – IBM Cloud Identity Connect SaaS

IBM Cloud Identity helps you secure user productivity with cloud-delivered Single Sign-On (SSO), multifactor authentication, and identity governance. It comes with thousands of pre-built connectors that help you quickly provide access to popular SaaS and On-Prem apps; and pre-built templates to help integrate in-house apps. With this a study carried out this year by CA […]

Continue reading

TechBBQ – Visit IBM Cloud Garage

On September 24th and 25th, TechBBQ a two-day international tech-startup summit by and for the startup community takes place in Copenhagen, providing startup ecosystems with cutting edge insights, business opportunities and network. More than 4000 local and international  startups and scaleups, tech talents, innovative minds, visionary corporates, prominent investors and pioneering speakers will participate, and […]

Continue reading