The international design community has recognized Red Hat Marketplace for its outstanding User Experience design.

The IBM Design team was recently honored with the 2021 European Product Design Award (EPDA) in the Other Products Designs/Product User Interface Design category. EPDA reviewed a thousand submissions based on each design’s innovative quality and strategic thinking. Red Hat® Marketplace was among eight products that earned the prestigious award.

It’s exciting to receive international honors, especially from a reputable design organization like the European Product Design Award. Submissions to EPDA are judged by 19 jury members comprised of independent designers, design educators and editors of international acclaim. Judges are tasked to “recognize the efforts of talented international product designers who aim to improve our daily lives with their practical, well-thought-out creations.” I’m so thrilled they decided our work product meets these criteria.

About Red Hat Marketplace

IBM acquired Red Hat in 2019 to upend the enterprise cloud software market. Through our extensive user research, we knew customers saw the potential to migrate to cloud platforms but were still facing various obstacles. Some were using software that was not conducive to working across diverse cloud environments. Others felt “locked-in” to a particular vendor. Many were facing an increase in IT costs while trying to monitor their purchases.

Red Hat Marketplace addresses these challenges with its robust catalog of IBM and third-party cloud software, support of clouds from all vendors and transparent cost-management capabilities. Our team created this product to make it easier for our customers to try, buy and manage certified software for container-based environments in public clouds and on-premises.

Designing the Marketplace

Collaboration with users and extensive research enabled our design team to present hundreds of curated products from the most innovative software vendors in the industry in a digestible and easy-to-use manner. Available cloud software services — categorized by type and need — create a seamless experience for developers to browse, buy and deploy their new solution across the cloud of their choice:

A user experience that makes browsing and trying enterprise software as easy as 1–2–3.

Our design team also helps facilitate better relationships between buyers and providers of software through a more streamlined purchasing and deployment process. Software buyers get more transparent pricing and the benefits of volume rates and discounts, while vendors welcome a brand-new revenue path. Our design team improves the customer experience while also helping create long-term relationships for all parties involved in the process.

A user interface connects potential buyers with software sellers.

Through the design team’s dedication to Enterprise Design Thinking and continued commitment to our users, Red Hat Marketplace provides an exceptional user experience to our customers. I’m so proud of the hard work they have put into this product that created an excellent experience for our customers and receiving the recognition they deserve in the process. I extend a huge congratulations to the winning team on this accolade.

Winning team

Core Design and Research Team: Charlie Hill, Robert Uthe, Aaron Sickler, Alisha Moore, Ashley Johnson, Bethany Doan, Corey Keller, Eleanor Bartosh, Justin Gier, Neil Everette, Sarah Hardison, Sarah Walter, Scott McCall, Shannon DeCock, Shelby Aranyi, Willow Lafone.

Thank you to the contributors from the Red Hat team: Dan Caryll, Libby Levi, Mike Esser, Nick Burns.


More from Announcements

IBM TechXchange underscores the importance of AI skilling and partner innovation

3 min read - Generative AI and large language models are poised to impact how we all access and use information. But as organizations race to adopt these new technologies for business, it requires a global ecosystem of partners with industry expertise to identify the right enterprise use-cases for AI and the technical skills to implement the technology. During TechXchange, IBM's premier technical learning event in Las Vegas last week, IBM Partner Plus members including our Strategic Partners, resellers, software vendors, distributors and service…

Introducing Inspiring Voices, a podcast exploring the impactful journeys of great leaders

< 1 min read - Learning about other people's careers, life challenges, and successes is a true source of inspiration that can impact our own ambitions as well as life and business choices in great ways. Brought to you by the Executive Search and Integration team at IBM, the Inspiring Voices podcast will showcase great leaders, taking you inside their personal stories about life, career choices and how to make an impact. In this first episode, host David Jones, Executive Search Lead at IBM, brings…

IBM watsonx Assistant and NICE CXone combine capabilities for a new chapter in CCaaS

5 min read - In an age of instant everything, ensuring a positive customer experience has become a top priority for enterprises. When one third of customers (32%) say they will walk away from a brand they love after just one bad experience (source: PWC), organizations are now applying massive investments to this experience, particularly with their live agents and contact centers.  For many enterprises, that investment includes modernizing their call centers by moving to cloud-based Contact Center as a Service (CCaaS) platforms. CCaaS solutions…

See what’s new in SingleStoreDB with IBM 8.0

3 min read - Despite decades of progress in database systems, builders have compromised on at least one of the following: speed, reliability, or ease. They have two options: one, they could get a document database that is fast and easy, but can’t be relied on for mission-critical transactional applications. Or two, they could rely on a cloud data warehouse that is easy to set up, but only allows lagging analytics. Even then, each solution lacks something, forcing builders to deploy other databases for…