Today acquiring new customers, driving revenue and improving customer experience in a competitive market is an enormous task. With AI, you can deliver optimized, personalized and consistent customer experiences – at scale. Depending on the path you choose, IBM offers an open-ecosystem approach with AI-Powered, user-centric solutions to meet your needs.
Marketers need to grow the business, equip their teams, and be the voice of their ever-demanding customer. High customer expectations and not enough time in the day to meet them prevent marketers from being marketers.
Driving omni-channel initiatives, amidst higher customer expectations on fulfillment and delivery - with supply chains becoming complex and cost-intensive - achieving end to end supply chain visibility is critical.
Delight your customers – Put AI to work
Engage: Build the Funnel and drive revenue
With Watson Marketing and Commerce, engage more customers, use data to know your audiences and customers better, and deliver personalized content and offers through AI-powered experiences.
Three ways AI will transform your customer experience strategy
The role of the CMO is evolving into ‘Chief Experience Officer’. Chief Marketing Officers lead the charge for understanding the needs of the customer and delivering differentiated brand experiences for clients.