Launch - sustain and grow
Accessibility considerations can complement existing tasks that sustain and grow a product’s user base. Regardless of whether accessibility was planned earlier, there are opportunities to put these considerations in place at or after Launch. This guidance helps to ensure that deliverables and services meet accessibility standards.
Purpose
The aim of these tasks is to ensure services and support are accessible to users who have disabilities. This guidance outlines the tasks and activities that help ensure that deliverables and services meet accessibility standards.
This does not replace for your organization’s existing tasks for sustaining and growing your customers and users. Instead, it expands and complements your existing tasks.
Support and customer service
Ensure users can contact and receive support and service via accessible channels:
Discoverability and SEO
Conforming to accessibility standards improves discoverability for all users. The visible and non-visible information that is built-in to improve the experience of users with disabilities increases the penetration of machine learning. You can justify some of the costs of addressing accessibility with an increase in discoverability and search engine optimization (SEO). This is particularly true for captioning and audio description, which can make the content of all videos available for detailed search.
NPS and other feedback tools
Metrics and KPI
Ensure accessibility considerations are included in management metrics. Key performance indicators (KPI) can include:
Requirements
- 602.2 Accessibility and Compatibility Features, IBM accessibility requirements
- 602.3 Electronic Support Documentation, IBM accessibility requirements
Resources
- IBM offering launch hub, IBM internal use only