On IBM's Investor Relations site ( www.ibm.com/investor ) we've launched a new article series called IBM Viewpoint — a series of concise articles packed with useful information to keep our shareholders apprised of our business strategy. If you haven't already, please take a moment to read about our software acquisition and POWER chip architecture strategies.
We also have maintained IR Corner – a dedicated place on our site to find the most notable information relevant to IBM investors – including news about events, breaking headlines and major decisions within IBM.
We'd like to let you know about an open technology call RSS (Rich Site Summary) that we're employing to keep you up to date with new content on the site.
For those of you who are not familiar with RSS – it is a means by which publishers can alert their audience when new content is available. As an RSS subscriber, you can use a web based program (such as MyYahoo!) or a desktop program (such as Feedreader ) to efficiently view RSS feeds from your favorite publications in one place. Some publications offering RSS feeds include the Wall Street Journal, the New York Times, IBM's online Press Room and just about every blog on the internet.
The two IBM investor relations series mentioned above will have an RSS feed to which you can subscribe. What does this do for you? Well, if you subscribe to the feed, you will be alerted whenever there is new material available. There is no clutter in your inbox and there is no need to share any of your personal information to sign up. You read the articles only when you wish — and if you get interested in subscribing to other RSS feeds you will enjoy the efficiency that this open technology already delivers to many others who have a need to stay up to date with a wide variety of news sources.
To get started you will need to either use a web based RSS feed reader or a desktop application. Since every application works differently, we can't supply directions for them all. However, we can point you to two free RSS feed readers we've liked using, MyYahoo! and Feedreader.
MyYahoo!
To get started with MyYahoo!, go to http://www.my.yahoo.com and initiate an account.
- From the MyYahoo! start page, click "Add Content"
- Click "Add RSS by URL"
- Cut and paste the URL of the desired RSS feed (examples below) into the blank field and click "Add"
- The feed will be verified, click "Add to MyYahoo!" to finish
Feedreader
To get started with Feedreader, download the free program from http://www.feedreader.com .
- Click the "Add new feed" icon
- Cut and paste the RSS feed into the blank filed and click "Next"
- The feed will be verified, click "Finish"
To add our new feed to your reader, cut and paste the following into your feed reader as described in the directions above.
If you'd like to learn more about RSS, we recommend PC World's concise RSS FAQ for End Users from PC World .
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