Big Data & Analytics

IBM Big Data & Analytics case studies

When you are able to harness big data from a wide range of sources, and analyze it in many different ways, you can uncover insights that can have a profound effect on your business. See how IBM has helped organizations in every industry realize the value of big data and analytics.

All big data and analytics case studies

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Image: Brunei City of Brunei works with IBM Research to use data and weather modeling to power and feed the island nation and help save its natural resources. Visit the web page

Image: Precision agriculture IBM Research examines how "precision agriculture" techniques and technologies can maximize food production, minimize environmental impact and reduce cost. Visit the web page

Image: Recology Recology used big data and analytics to improve operational efficiency, transporting waste to collection facilities more efficiently and reducing the amount of trash sent to the landfill by 50%. Video (00:02:53)

Image: Mueller, Inc. Mueller, Inc. used analytics to measure and improve sales performance, create effective business plans, and gain deep insight into patterns and trends in its data. PDF (628.67KB)

Image: ATK ATK implemented an innovative management information dashboard that integrates business and manufacturing data with external sources such as media content and social sentiment. PDF (621KB)

Image: Becker Underwood Becker Underwood improved forecast accuracy by 10 to 15%, and achieved a 383% ROI within four months with a business analytics solution for global business intelligence, planning and financial consolidation. PDF (262KB)

Image: CHT R. Beitlich GmbH (CHT/BEZEMA) CHT R. Beitlich GmbH (CHT/BEZEMA) enabled uniform sales reporting, planning and group consolidation for 22 worldwide companies, providing exact financial figures for all of the companies—quickly and easily. PDF (615KB)

Image: Fiat Group Fiat Group improved customer retention by 7% and increased response rate to marketing campaigns by 15 to 20% with a solution that analyzes data and creates models to predict customer behavior. PDF (648KB)

Image: BodyMedia BodyMedia developed a first-of-its-kind personalized feedback system based on an intelligent decision management solution that helps individuals improve weight-loss success. PDF (573.62KB)

Image: beyerdynamic beyerdynamic introduced a business intelligence platform that gathers, processes and analyzes corporate data, providing new insights into sales and marketing strategy. PDF (634.26KB)

Image: Jabil Circuit Jabil Circuit built a comprehensive suite of analytical tools that made its finance department more efficient and effective, reducing time to close and manual activity by 50 percent. PDF (599.65KB) Video (00:05:22)

Image: Alameda County Social Services Alameda County Social Services implemented an integrated reporting system that helped reduce fraud and waste by revealing relationships between benefit recipients, and resulted in USD11 million in direct savings. PDF (3.52MB) Video (00:05:26) Visit the web page

Image: Clark County Family Services Clark County Family Services invested in an analytics solution that helped them identify more federal funding and improve case worker productivity so staff could devote more time helping families. PDF (735KB)

Image: New York State Department of Tax New York State Department of Tax dramatically reduced erroneous refunds and increased tax revenue by identifying which tax returns should be audited and investigated, and how best to collect unpaid back taxes. PDF (401KB) Video (00:04:04) Visit the web page

Image: Singapore Land Transit Authority Singapore Land Transit Authority used predictive tools and smart cards to provide citizens with a more convenient, smart public transportation system that helps reduce traffic and pollution. Video (00:04:09)

Image: State of North Carolina State of North Carolina identified nearly USD200 million in suspicious Medicaid claims by using analytics to sort through and prioritize tens of thousands of providers and hundreds of millions of claims in minutes. Video (00:02:13)

Image: Akita City Akita City expects to lower energy consumption by 6% with a building management solution that collects, manages and analyzes consumption data to enable proactive measures to reduce use. PDF (635KB)

Image: Memphis Police Department Memphis Police Department used predictive analytics to reduce serious crime by 30%, and developed effective strategies for reducing crime rates, while optimizing police manpower and resources. PDF (252.07KB) Video (00:03:02) Visit the web page

Image: Rio de Janeiro Rio de Janeiro integrated more than 30 agencies into one centralized command center that gathers data from multiple sectors, making it easier to monitor and respond to problems. Video (00:02:38)

Image: City of Bolzano The City of Bolzano saved an estimated 30% on elderly care and assistance by using analytics to monitor and provide services to individuals in their own homes. Video (00:04:16)

Image: City of Dubuque, Iowa City of Dubuque, Iowa used advanced analytics and smart meters to reduce household electricity usage by up to 11% and water usage by 6.6%, while also optimizing the city's bus fleet and schedules. PDF (1.98MB) Video (00:03:58) Visit the web page

Image: United States Department of Agriculture United States Department of Agriculture replaced duplicative reporting tools with a single analytics platform to track imports, exports and movements more effectively, helping to protect crops and livestock. PDF (638.17KB)

Image: Blue Cross Blue Shield of North Carolina Blue Cross Blue Shield of North Carolina integrated and consolidated member data into a single source of truth that provides customers and business users with access to the information they need at a lower cost. Video (00:03:14)

Image: Security First Insurance Security First Insurance builds a bridge between social media posts and the claims process to help ensure timely response to policyholders, even in the aftermath of natural disasters. PDF (1.51MB) Video (00:04:22)

Image: Corona Direct Corona Direct used predictive analytics to identify groups that were most likely to respond to a campaign, enabling the company to target the right people and make the campaign profitable. PDF (1.27MB)

Image: Gruppo Helvetia Italia Gruppo Helvetia Italia implemented an Enterprise Claims Dashboard, based on IBM technologies, that enables its partner companies to track the claims payment process from registration to payment. PDF (683KB)

Image: Infinity Property & Casualty Infinity Property & Casualty used predictive analytics to identify fraudulent claims, better identify subrogation potential, and improve right-tracking of claims to speed claim handling. PDF (311KB) Video (00:03:17) Visit the web page

Image: Primerica Primerica worked with IBM to enhance their "Primerica Online" portal, enabling insurance representatives to actively drill down into deep volumes of critical business information. PDF (463.34KB)

Image: Santam Insurance Santam Insurance designed a claims segmentation solution that used advanced and predictive analytics to automatically assess the risk of fraud and accelerate settlement of legitimate claims. PDF (624KB)

Image: Westfield Insurance Westfield Insurance applied business intelligence and analytics to gain greater insights, make good risk selection, service customers, market and sell products, and differentiate the company. PDF (932.04KB) Video (00:04:01)

Image: Insurance Bureau of Canada Insurance Bureau of Canada engaged IBM to perform a proof-of-concept project that successfully automated the detection of potential claim fraud and the identification of possible fraud rings. PDF (695.68KB)

Image: Swiss Re Swiss Re deployed a sotluion that performs data analysis and reporting from a central location, and speeds report generation by 70 percent with faster response to individual analytic queries. PDF (550.06KB) Video (00:02:37)

Image:AEGON Hungary Composite Insurance Company AEGON Hungary Composite Insurance Company improved customer response by 78% and increased policy purchases by 3% by analyzing thousands of data points to predict the needs of existing customers. PDF (91.33KB)

Image:Guarantee Fund Guarantee Fund dramatically reduced insurance fraud with a comprehensive, accurate view of insurance throughout the country, and used predictive analytics to calculate fair insurance premiums. PDF (1.15MB)

Image: Foiling Financial Fraud IBM Research developed the IBM Detecting Fraud in Financial Transactions solution, which can identify abnormal fraud patterns that would be missed by human experts. Visit the web page

Image: Bank Hapoalim Bank Hapoalim enabled risk managers to better understand risk and determine meaningful trade limits, and empowering the trading floor and management to clearly communicate risk. PDF (937.94KB)

Image: PureData System Customer Stories PureData System Customer Stories See how organizations in banking, healthcare and transportation are conquering big data challenges with IBM PureData System. Video (00:02:47)

Image: Mizrahi Tefahot Bank Mizrahi Tefahot Bank used an integrated risk management solution that calculates multiple risk factors automatically to reduce the time to market of new financial offerings by 99%. PDF (80.21KB)

Image: IBM Big Data Success Stories IBM Big Data Success Stories Discover how 19 IBM clients in a variety of industries used big data to realize big results. PDF (6.22MB)

Image: Banco Bilbao Vizcaya Argentaria (BBVA) Banco Bilbao Vizcaya Argentaria (BBVA) protected its reputation and goodwill by monitoring sentiment in online and social media forums. PDF (649KB)

Image: Banco Itau Argentina Banco Itau Argentina increased revenue from existing clients by 40% with predictive models that identify clients who are most likely to accept marketing offers and which offers are best. PDF (1.04MB)

Image: British Arab Commercial Bank British Arab Commercial Bank created a company-wide business analytics solution that automated daily, monthly and annual reporting processes, and enabled powerful ad-hoc analysis. PDF (713KB)

Image: Fiserv Fiserv achieved an estimated increase of 100% or higher in the response rate to targeted marketing initiatives by applying predictive analytics to big data. PDF (1.6MB) Video (00:03:48)

Image: Grupo Bancolombia Grupo Bancolombia automated and improved the accuracy of money-laundering prediction with analytics, enabling staff to focus on generating new business instead. PDF (578KB)

Image: MoneyGram International MoneyGram International prevented USD37 million in fraudulent transfers with an advanced analytics solution that integrates and analyzes data in real time. PDF (569KB)

Image: NYSE Euronext NYSE Euronext processes 2TB of data per day, and is able to identify key insights from the big data using near-real-time analytics supported by IBM PureData System for Analytics. Video (00:02:05)

Image: First Tennessee Bank First Tennessee Bank increased marketing response rate by 3.1 percent by using predictive analytics to more accurately target offers to high-value customers. PDF (357.75KB) Video (00:04:12) Visit the web page

Image: Pioneer West Virginia Credit Union Pioneer West Virginia Credit Union reduced its loan delinquency ratio by 95% in one year by gaining the insights to understand operations in a near-real-time environment. PDF (820.49KB) Video (00:04:28)

Image: ING Bank Slaski S.A. ING Bank Slaski S.A. improved customer service by streamlining its day-to-day customer interactions and gaining a 360-degree customer view with a centralized sales management system. PDF (558.29KB)

Image: Smarter Analytics Customer Stories Analytics Customer Stories IBM clients SunTrust, Jabil and the University of California discuss how analytics solutions have helped them achieve a competitive advantage. Video (00:04:13)

Image: OTP Bank OTP Bank increased the accuracy of revenue forecasts and reduced loan defaults with increased accuracy of predictive models that identify hidden predictors in loan applications. PDF (93.84KB)

Image: Sprint Sprint uses big data analytics to put real-time intelligence and control back into the network, driving a 90% increase in capacity. Video (00:03:06)

Image: C Spire Wireless C Spire Wireless replaced its outdated, inefficient budgeting system with a powerful business performance management solution that produces dynamic, detailed budgets quickly and efficiently. PDF (582KB)

Image: Globe Telecom Globe Telecom reduced the cost and time required to design and deliver new promotions, increasing market share and revenue by improving the customer experience. PDF (1.31MB) Video (00:04:22) Visit the web page

Image: Sogecable Sogecable increased customer retention by providing call center agents with instant, reliable information on each client and personalized offers they can use to improve loyalty. PDF (283KB)

Image: Bharti Airtel Bharti Airtel gained the ability to process 1.5 million new customers per month by integrating its channels and customer-facing processes to provide a more seamless customer experience. Video (00:06:07)

Image: T-Mobile T-Mobile aggregated data at a network-wide level and can now perform nationwide searches on big data to help support several departments, including network engineering and marketing. Video (00:02:51)

Image: Elisa Corporation Elisa Corporation identified millions of euros in new revenue opportunities when it implemented the IBM Netezza data warehouse appliance for customer analytics. PDF (645.21KB)

Image: Qualcomm case study Qualcomm consolidated its large data warehouses and implemented faster, more accessible advanced analytics, reducing the time to respond to business changes from several months to days. PDF (660.01KB) Video (00:04:19)

Image: TEOCO TEOCO enabled CSPs to access and analyze massive amounts of big data to uncover the source of cost and network issues, a move that is helping providers save millions of dollars. PDF (669.12KB)

Image:Cyprus Telecommunications Authority Cyprus Telecommunications Authority used statistical analysis capabilities to gain a deeper understanding of customers, increasing marketing campaign response rates and reducing marketing costs. PDF (96.31KB)

Image: TOP-TOY TOP-TOY improved its inventory forecasting, reduced the risk of over- or under-stocking, and aligned its orders to predicted customer demand several months in advance. PDF (664.36KB)

Image: Cheesecake Factory Cheesecake Factory uses a big data solution to help ensure all ingredients meet its high standards for quality and consistency to deliver an exceptional dining experience for its guests. Video (00:02:36)

Market6 Market6 implemented a big data solution that brings together operational analytics and social media data to speed the distribution of vital information to retailers and manufacturers. Video (00:02:18)

Elie Tahari Elie Tahari used real-time insights on sell-through rates and inventory to optimize store-level merchandising decisions and get the most popular fashions in the right place at the right time. PDF (763KB)

Office Max Office Max reclaimed market share from its competitors and increased business-to-business revenue by providing business customers with greater efficiency and convenience. PDF (712KB)

Image: Sun World International Sun World International optimized nearly every aspect of its operations, reducing costs, increasing yields and focusing on its most profitable opportunities. PDF (717KB) Video (00:02:32) Visit the web page

Image: developed a comprehensive retargeting program that increased sales-per-send ratio for marketing emails and delivered a more personalized shopping experience. PDF (554KB)

Image: Zozotown Zozotown increased conversion rates and revenue, dramatically reduced time to market, and improved customer retention through more personalized and relevant promotional messages. PDF (914.91KB)

Image: Barnes and Noble Barnes and Noble improved communications with suppliers by deploying a web-based sales and inventory portal that analyzes big data to deliver real-time insight into product sales and stock ratios. PDF (736.31KB)

Image: Best Buy Best Buy generated new opportunities and business growth by using customer insight to better connect with customers in a more personalized way. Video (00:07:05)

Image: internetstores AG internetstores AG increased its customer conversion rate by more than 50 percent and gained double-digit sales growth with a sophisticated email marketing management solution. PDF (573.29KB)

Image: Dillard's Department Stores Dillard's Department Stores implemented a big data and business intelligence solution to organize and process huge volumes of logistical and customer data, and enable better business decisions. Video (00:04:47)

Image: EEKA Fashion EEKA Fashion improved the accuracy of sales projections, optimized the merchandise mix at stores and protected profit margins when it deployed a big data and analytics solution. Video (00:04:28)

Image: Start Today Co. Ltd. Start Today Co. Ltd. improved its email open rate by 3 - 5 times and its conversion rate by 5 - 10 times by making advanced analytics on very large data volumes simpler, faster and more accessible. PDF (661.24KB)

Smarter Analytics Customer Stories Analytics Customer Stories Four IBM clients demonstrate how analytics solutions have helped them deliver the right product, prevent fraud, make informed, timely decisions, and transform their organizations. Video (00:03:41)

Image: Brocade Brocade worked with IBM to develop comprehensive big data solutions that help companies in a variety of industries analyze massive amounts of data in near real time. PDF (626.06KB)

Image:Esri Esri cut deployment times and decreased time to analyze data by over 98%, helping customers respond to time-critical situations and answer complex, data-intensive questions. PDF (742.28KB)

Image: Coca Cola Bottling Company Coca Cola Bottling Company used IBM DB2 with BLU Acceration to better compress big data and improve performance, speeding analytics and improving decision making throughout the business. Video (00:01:56)

Image: ConAgra Mills ConAgra Mills implemented a sales support tool that translates market and production information into recommendations for the sales force, improving selling decisions and increasing capacity utilization. PDF (511KB) Video (00:04:11) Visit the web page

Image: British Columbia Egg Marketing Board British Columbia Egg Marketing Board cut basic farm inspection workload by 66 percent and saved around USD100,000 per year with more automated financial planning and analytics solutions. PDF (862.20KB)

Image: Kraft Australia Kraft Australia used customer sentiment analysis to understand consumer attitudes about its Vegemite product, enabling development of a more effective marketing strategy. PDF (160.13KB)

Image: PhotoBox PhotoBox increased open rates and click-through rates of newsletters, and raised the conversion rate by 14% with more intelligent marketing campaigns based on predictive analytics. PDF (1.35MB)

Image: Columbus Foods Columbus Foods aligned production and logistics to customer demand, analyzing sales, procurement, manufacturing, inventory and logistics data as well as financial information. PDF (1.01MB) Video (00:05:41)

Image: VAASAN Group VAASAN Group implemented a big data solution, reducing the time to analyze petabytes of data from several weeks to 15 minutes to improve the accuracy of wind turbine placement. PDF (585.21KB)

Image: USC Annenberg USC Annenberg conducted sophisticated sentiment analysis and natural language recognition to gauge positive and negative opinions shared in millions of public tweets. Video (00:03:19)

University of Telecommunications Leipzig University of Telecommunications Leipzig adopted analytics to scan job postings for emerging trends, helping to align the curriculum with employers' requirements and better prepare students for the job market. PDF (608.14KB)

Mobile County Public Schools Mobile County Public Schools improved student performance and reduced drop-out rates with a performance tracking system that enables teachers and counselors to proactively identify students at risk. PDF (710KB) Video (00:03:29) Visit the web page

North Carolina State University North Carolina State University reduced the time needed to find licensing partners for technologies created through university research, and increased the number of potential partners by 300%. Video (00:01:43)

Seton Hall University Seton Hall University increased its enrollment candidate conversion rate by 18.2% and tuition revenues by USD29 million by infusing marketing intelligence into its recruitment process and applying social media metrics analysis. PDF (1.12MB)

Compass for Success Compass for Success built a centralized analytics platform that helps more than 30 school boards and organizations improve student achievement. PDF (653KB)

Image: The University of California - Office of the President The University of California - Office of the President significantly improved its enterprise risk information system, reducing the cost of risk and representing USD493 million in cost reduction. Video (00:03:40)

Image: Alabama State Department of Education Alabama State Department of Education aligned educational performance and financial analytics to analyze more than 150 key metrics and identify the most cost-effective ways to boost performance. PDF (829.36KB)

Edith Cowen University Edith Cowen University used predictive analytics technologies to assess factors that affect student enrollment and retention, and align the university’s operations and finances accordingly. PDF (1.11MB)

Hamilton County Department of Education Hamilton County Department of Education increased its graduation rate by 8% using analytics and advanced modeling tools that provide the insights needed to intervene with at-risk students before they drop out. PDF (269.95KB) Video (00:03:12) Visit the web page

Image: Smart Grid EDISON and EcoGrid EU projects give back to the grid by enabling electric cars, homes and buildings to help balance energy supply and demand. Visit the web page

Image: Ireland Water Management Dublin City Council collaborates with IBM Research - Ireland to better manage the water pressure in the network, and help reduce and prevent leaks. Visit the web page

Image: Battelle Battelle is helping to reduce energy costs and enhance power grid reliability and performance by engaging consumers and responsive assets to help optimize the system. PDF (573.08KB)

Image: IBM Research Ireland IBM Research Ireland optimized energy and water usage and enhanced the working environment for researchers by analyzing data from thousands of sensors throughout the building. PDF (806.82KB)

Image: Electric Utility Electric Utility gained the ability to predict and prepare for weather events that can disrupt the electrical distribution network, enabling proactive allocation and deployment of resources. PDF (829KB)

Image: Vestas Vestas reduced the response time for wind forecasting information by about 97% and improved the accuracy of wind turbine placement with a big data solution that speeds data analysis. PDF (718KB) Video (00:03:03)

Image: Oncor Oncor empowered customers to control and manage their energy usage with a smart metering system that makes energy information more transparent and responsive for customers. Video (00:03:20)

Image: Sui Southern Gas Company Limited Sui Southern Gas Company Limited depoloyed a business analytics solution that overlays digital maps with real-time operational and financial data, enabling data visualization and analysis in a real-world context. PDF (674.13KB)

Image: Energy Saving Trust Energy Saving Trust executed an initiative initiative known as Home Analytics, which provides vital data on all 26 million UK homes to help organizations target efficiency programs. PDF (818.23KB)

Image: Aqualia Aqualia used predictive analysis to improve water distribution for 450 municipalities and accelerate the process for predicting national water consumption by 99%. PDF (84.24KB)

Image: Cleveland Clinic IBM Research: Cleveland Clinic collaborates with IBM Research to demonstrate how Watson may be used to advance the medical training field. Visit the web page

Image: Doctors at Research IBM Research collaborates with physicians to deepen researchers' understanding of the healthcare industry so they can apply technology, such as data analytics, more effectively. Visit the web page

Image: Watson IBM Research explores ways to advance the Watson architecture to handle real-world challenges found in several healthcare and business domains. Visit the web page

Image: Bangkok Hospital Bangkok Hospital increased daily outpatient referral volume by 25% and the share of repeat patients by nearly 30% when it embedded more business intelligence and analytics into its clinical and administrative practices. PDF (333KB) Video (00:02:54) Visit the web page

Image: Blue Cross Blue Shield of Massachusetts Blue Cross Blue Shield of Massachusetts embedded intelligence into general business processes to keep operational costs down while also developing programs to help patients manage conditions more effectively. PDF (701KB)

Image: Centerstone Research Institute Centerstone Research Institute increased revenue by 30% and improved patient access to services by 37% by embedding intelligence into its clinical decision making practices and making it more transparent. PDF (299KB) Video (00:03:29) Visit the web page

Image: Premier healthcare alliance Premier healthcare alliance used analytics to manage big data across clinical, operational and supply chain systems, providing a broader informational platform for evidence-based clinical practice. PDF (1.38MB) Video (00:03:13) Visit the web page

Image: Rizzoli Orthopaedic Institute Rizzoli Orthopaedic Institute implemented a powerful analytical tool that gives researchers and physicians insights that help them reduce surgery-related hospitalizations and improve quality of life for patients. PDF (1.07MB) Video (00:03:06) Visit the web page

Image: Seton Healthcare Family Seton Healthcare Family minimized readmission of patients who had suffered congestive heart failure by uncovering insights trapped in unstructured data to identify at-risk patients. Video (00:03:01)

Image: Universitatsklinikum Erlangen Universitatsklinikum Erlangen set up a cross-system, cross-functional reporting and analysis system that enables decision makers to act more economically and increase the quality of patient care. PDF (719KB)

Image: Martin's Point HealthCare Martin's Point HealthCare established a central Business Intelligence Competency Center, which led to an ROI of 1195% per year, and provides insight into operations and improve key performance metrics. PDF (652.1KB)

Image: University of Ontario Institute of Technology University of Ontario Institute of Technology implemented a big data solution that captures and analyzes real-time data from medical monitors, alerting hospital staff to potential health problems before they occur. Video (00:03:19)

Wellpoint Wellpoint is working with IBM to put IBM Watson to work in healthcare in an effort to bring better service and outcomes to patients. Video (00:02:52)

Image: Fondazione IRCCS Istituto Nazionale dei Tumori (INT) Fondazione IRCCS Istituto Nazionale dei Tumori (INT) used advanced analytics to analyze insights from clinical data, combined with patient information, to create personalized treatment plans for its patients. PDF (591.41KB)

Image: UNC Healthcare System UNC Healthcare System created a robust, closely governed data warehouse solution that unifies multiple data stores, making it possible to quickly and easily access data and transform it into useful information. PDF (2.42MB) Video (00:04:43) Visit the web page

Image: UnitedHealth Group UnitedHealth Group upgraded and unifid its existing systems onto the IBM ECM platform, helping to reduce storage costs and slash time to access documents from days to seconds. PDF (559.76KB)

Image: Astron ASTRON collaborates with IBM Research to see whether big data and emerging exascale computing technologies can be used to explore the birth of the universe. Visit the web page

Image: Irish Marine Institute Irish Marine Institute used big data predictive analytics to increase navigational safety, enable more accurate flood planning and speed response to environmental crises. PDF (766KB) Video (00:04:15) Visit the web page

Image: Novartis AG Novartis AG reduced litigation and regulatory compliance risk by retaining the data needed for business or legal purposes, and disposing of unnecessary data. Video (00:03:32)

Image: Bayer HealthCare Bayer HealthCare created a global clinical trial planning solution that covers process, training and technology, integrating financials and clinical planning. PDF (685.33KB)

Image: Harvard Medical School Harvard Medical School researchers bring drug safety and effectiveness studies to new levels by making advanced analytics on big data simpler, faster and more accessible. PDF (261.1KB)

Image: SUNY Buffalo SUNY Buffalo researchers are using big data analytics to look for potential factors contributing to the risk of developing multiple sclerosis. PDF (558.3KB)

Image: Constant Contact Constant Contact increased client marketing campaign effectiveness by almost 25% by analyzing 35 billion emails to understand the most effective days and times to send emails. Video (00:03:15)

Chickasaw Nation Division of Commerce Chickasaw Nation Division of Commerce gained insight into the profitability of hospitality and gaming promotions, and accelerated monthly financial reporting cycles by 50%. PDF (716KB) Video (00:05:45)

Cincinnati Zoo and Botanical Gardens Cincinnati Zoo and Botanical Gardens increased attendance and achieved a 411% return on investment by using insights gained from analyzing big data to enhance the customer experience for each visitor. PDF (725KB) Video (00:02:59)

Media Math Media Math simplified and sped analysis of big data, gaining a transparent view of every impression and factor affecting the performance of more than 13 billion advertising impressions per day. PDF (1.6MB)

An online content provider An online content provider boosted advertising revenue by more than 30% by implementing advanced reporting and analytic systems for behavioral targeting, look-alike modeling and content targeting. PDF (707.4KB)

Image: RTL Nederland RTL Nederland increased viewer involvement by capturing audience opinions on social media, understanding the viewers’ needs and preferences, and optimizing its offerings. PDF (701.8KB)

Image: The Miami Dolphins The Miami Dolphins integrated intelligent analytics technology into Sun Life Stadium to offer a unique fan experience, identifying and quickly acting on the needs of the fans and business operations. Video (00:02:30)

Image: Desert Mountain Golf Community Desert Mountain Golf Community reduced energy costs and conserved water by bringing together data from multiple systems and gaining the ability to analyze and understand that information in real time. Video (00:02:41)

Image: U.S. Open U.S. Open used predictive analytics and cloud computing to improve the experience for everyone: fans, tennis players, event organizers and broadcasters. Video (00:02:47) PDF (1.03MB)

Image: Internet Memes IBM Research explores how online memes can help companies pinpoint job satisfaction issues, improve business practices and find new ways to solve problems. Visit the web page

Image: IBM Japan Business Services IBM Japan Business Services used content analytics to gain unprecedented insight into agent training needs and improve call center agent effectiveness by 88 percent. PDF (573.78KB)

Trident Marketing Trident Marketing used predictive analytics to gain unprecedented visibility into consumers—insight that has helped boost sales and achieve a nearly tenfold increase in revenue in four years. PDF (1.36MB)

Image: BNSF Railway BNSF Railway used IBM DB2 with BLU Acceration to enable real-time analysis of big data, gaining insights to support on-time delivery of merchandise to customers. Video (00:01:51)

Go Voyages Go Voyages developed better marketing promotions using insight generated from behavioral analysis, increasing revenue by converting larger numbers of inquires to completed sales. PDF (669KB)

Image: Daimler FleetBoard Daimler FleetBoard reduced fuel consumption by 5 to 10%, extended maintenance intervals and enabled dynamic route planning by collecting and analyzing data from onboard systems. PDF (809KB)

Image: Con-way Freight Con-way Freight was able to run highly reliable and accurate ad hoc reports in a matter of seconds to look at shipments delivered on a specific day to a specific region, state or customer. PDF (225.8KB)

Image: FleetRisk FleetRisk used predictive models based on vehicle log data and other systems to assess key risk factors, such as fatigue, and identify drivers who are at the greatest risk for an accident. PDF (779.42KB)

Image: Grupo Presidente Grupo Presidente implemented an analytics solution that allows the hotel and restaurant operator to accurately predict occupancy rates a week or a month in the future. PDF (566.7KB)

Image: Virgin Atlantic Virgin Atlantic gained insights into customer online behavior through optimized tagging, improved metrics and reporting to facilitate faster, data-driven marketing decisions. PDF (624.92KB)

Image: Yellow Buses Yellow Buses harnessed analytics to enhance route planning, monitor vehicle efficiency and offer customers better value fares. PDF (661.9KB)

Jet Airways India Jet Airways India used advanced analytics to calculate and report aircraft emissions, enabling rapid decision making for buying carbon credits and allowances, avoiding fines and complying with regulations. PDF (566.77KB)

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