Big Data & Analytics

Turn data and analytics into competitive advantage

The amount of data in the world is growing every second, and taking on more forms—structured and unstructured, in motion and at rest. Big data holds valuable insights that can transform a business.

But without analytics, big data is just noise.

Running analytics on a wide range of existing data combined with new data sources gives a more vivid picture of your business and the forces that affect it.

Three things you must get right...
to transform your business, using big data and analytics:

1. Build a culture that infuses analytics everywhere. Empower all employees to make data-based decisions, instead of relying on instinct and past experience.

2. Be proactive about privacy, security and governance. Ensure that the data being analyzed is safe, secure and accurate.

3. Invest in a big data and analytics platform that is tuned to the task of handling all types of data and analytics, regardless of form or function.



Acquire, grow and retain customers

80% of CEOs believe they deliver a superior customer experience but only 8% of their customers agree

Who are your best customers and how can you keep them satisfied?
Where can you find more customers like them?

Big data holds the insights into who your customers are and what motivates them. Analyzing big data can help you discover ways to improve customer interactions, add value and build relationships that last.



Optimize operations, and counter fraud and threats

Machine-generated data will increase to 42% of all data by 2020 up from 11% in 2005



Transform management processes

88% of CFOs say their companies are counting on Finance's advice in selecting key performance indicators



Manage risk

Strategic risks cause 68% of severe market capitalization declines



Create new business models

Outperformers are bolder innovators and they are more likely than underperformers to innovata with partners



Maximize insight, ensure trust, improve IT economics

It is estimated that by 2020,there could be four times more digital data than all the grains of sand on Earth