What is Watson?

Watson is AI for business. IBM’s portfolio of enterprise-ready pre-built applications, tools and runtimes are designed to reduce the costs and hurdles of AI adoption while maximizing outcomes and responsible use of AI. 

Watson logo

Watson client success


GM Financial logo

To improve the customer experience, GM Financial replaced their basic chatbot with Watson Assistant, automating responses to customer inquiries and enabling agents to focus on more complex work.


Lufthansa logo

In partnership with IBM Watson Advertising and by leveraging IBM Watson-powered Natural Language Understanding, Lufthansa was able to deliver unique travel inspiration through personalized conversations with customers.


GSK logo

In just 10 months, GSK launched 16 virtual assistants to improve customer satisfaction and employee productivity with Watson Assistant. Now, clients and field sellers can get answers to even their most complicated questions.


BEHR logo

BEHR leveraged IBM Watson Advertising Conversations to reach and engage with consumers in 1:1, personalized conversations, showcasing BEHR's top-of-the-category benefits, and helping increase brand favorability and purchase intent.


Ernst & Young logo

AI is changing the way transaction diligence is performed at EY. With Watson Discovery EY can provide better transaction advice to clients, which they in turn can use to make better decisions and drive better outcomes.


CMC Technology logo

Leading security expert CMC TS wanted to stay ahead of its market competitors. It teamed up with IBM to expand its security offerings with IBM Security Resilient software and IBM QRadar Advisor with Watson software.

Supply Chain

Greenworks logo

Greenworks saves 40% in IT costs by implementing IBM Sterling Supply Chain Business Network platform with Business Transaction Intelligence to give business users deep insight into their orders.

Watson products

See all Watson products

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See all Watson products

Infuse AI into your applications to make more accurate predictions, automate decisions and processes, and optimize employees’ time to focus on higher value work.

Watson Assistant

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Watson Assistant

Provide customers with fast, straightforward and accurate answers to their questions, across any application, device or channel.

Watson Studio

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Watson Studio

Build, run and manage AI models. Prepare data and build models anywhere using open source code or visual modeling. Predict and optimize your outcomes.

Watson AIOps

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Watson AIOps

Focus on innovation, not outages. Drive new efficiency in your operations to resolve problems quickly in dynamic, data intensive environments.

IBM QRadar Advisor with Watson

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IBM QRadar Advisor with Watson

Empower analysts to drive consistent and thorough investigations. Identify and focus your analysts on the most important elements of the investigation.

IBM Micromedex with Watson

Healthcare worker

IBM Micromedex with Watson

Get your clinicians the drug information they need, when they need it. Help them spend more time with patients and less time looking for answers.

IBM Sterling Supply Chain Insights with Watson

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IBM Sterling Supply Chain Insights with Watson

Capitalize on AI to break free from supply chain visibility challenges.

Get started with Watson and IBM Cloud

Access Watson documentation