Watson Partnerships Overview

Watson partners that are either reselling Watson technology or embedding Watson into an application that they develop and sell have access to a variety of benefits, including co-marketing opportunities, technical enablement support and the potential to utilize the Watson brand in marketing collateral.

Why become a Watson partner?

Build your AI network


Learn from and collaborate with over 2,500 partners within the Data & AI Ecosystem.

Expand the power of your brand


Join the 60+ With Watson Premier partners who have access to the Watson brand.

Watson Resellers

Interested in selling Watson solutions? Register as an IBM Business Partner to gain direct access to the IBM marketing team, sales kits, sales plays, education and training to allow you to successfully sell Watson.

With Watson Program

The With Watson program is for any company with a planned or in-market Watson integration into an application they develop and sell. Grow brand eminence, build an AI network, and explore co-marketing opportunities.

Partnership benefits

Accelerate sales and marketing

Build sales, marketing and technical capabilities through education and training.

Co-marketing opportunities

Top Watson partners are considered for content and event co-marketing tactics.

Activate your AI network

Connect with other partners who have specialized expertise or solutions.

Utilize the Watson brand

With Watson Premier partners* have access to use the With Watson badge.

Support of the Watson team

Access marketing resources to launch campaigns and showcase your AI solution.

*Watson resellers also have access with the With Watson log if they register for the program at the bottom of the page.

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