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Mobile and Social solutions

Meet your customers where they are with IBM Watson Campaign Automation's  Mobile and Social solutions.  Consumers are engaging with brands in more ways than ever before, and mobile and social have quickly become the interaction channel of choice for many.  As such focusing your marketing efforts on a single tactic or channel like email is no longer an option. The IBM Watson Campaign Automation Mobile and Social solutions allow you to effectively engage with your audience across channels, and deliver the most engaging experience possible.

Design and Execute Across Channels

Engage with your customers using App Messaging, SMS, even Group Messaging Apps like WeChat and LINE.

Cognitive Engagement and Targeting

Leverage location, cross-channel behavior, testing, and real-time personalization to target the right customer with the right message, at the right place, at the right time.

A Single View of the Customer

Easily connect your mobile campaign performance with email, social, marketing budgets, and even third-party data – all within a single marker-friendly view.



App Messaging

Design and deliver interactive push notifications, in-app messages, a unified feed across devices, notifications for wearables, and much more. Watson Marketing supports engagement for your app no matter how it’s built, whether it’s on iOS, Android, Windows, Cordova, IBM Mobile First, or Xamarin.


SMS Messaging

Build SMS campaigns with easy-to-use templates, dramatically reducing time-to-value. Create SMS programs, such as "Text to Join" and "Text for Info," which enable you to easily tap into this powerful channel and deliver on the promise of multichannel marketing.


A Smarter Platform

Use advanced technologies such as indoor and outdoor location targeting, automated multi-channel campaigns, contextual weather tracking, segment building, multi-variate testing, and much more.


Connect Across Channels

Mobile doesn’t operate in a silo, and neither do your customers. Watson Marketing offers email, social, analytics, budgeting & planning, and lead management. All working together to help you create meaningful experiences for your customers.

Related Resources


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