Overview

There was a time when quantity and quality could not exist in the same marketing plan. Those days are gone. Marketing automation allows you to effectively manage and nurture your leads, maximizing your marketing budget. Understanding prospect behavior and scoring on that behavior ensures that quality leads make it to your sales team at the right time. As a marketer, we know that you're continually expected to do more with less.

Email

Close the loop between marketing and sales and drive greater revenue through lead management features that deliver higher-quality leads and decrease customer acquisition costs. Check out these benefits:

Get More Personal

Send incredibly personal, relevant and timely messages that incorporate customers’ preferences and recent behaviors

Respond in Real Time

Trigger communications in real time and at the right time based on customers’ profile attributes or their behaviors

Deliver a Seamless Multichannel Experience

Integrate email with Web, social, mobile and offline channels to offer a seamless customer experience

Email Highlights

1.

Email Creation and Testing

Our intuitive, Web-based editor enables you to easily build, test and refine email communications. Point-and-click access to link tracking and testing, personalization, dynamic content and transactional emails ensure every communication is personalized to customers or prospects.

2.

Multichannel Campaign Automation

Easily formulate marketing campaigns that integrate email, mobile, social and Web — ranging from simple drip strategies to those with complex, multiple touch points — through a visual campaign builder that leverages prospect and customer behaviors.

3.

Industry-leading Innovations

Benefit from groundbreaking marketing innovations such as Send Time Optimization, which delivers email messages at the exact time your customers are most likely to be in their inboxes, and email Snooze, which helps reduce opt-out rates by giving recipients the option to temporarily stop receiving email communications from you instead of unsubscribing.

4.

Deliverability Expertise

We understand that your emails have to be delivered. Period. Our email experts work with your team to establish best practices, monitor your campaigns, and configure your account to optimize email deliverability.

Lead Management

Close the loop between marketing and sales and drive greater revenue through lead management features that deliver higher-quality leads and decrease customer acquisition costs. Check out these benefits:

Understand Your Customers

Segment and define your ideal buyer so you can target the highest-quality leads

Educate and Engage

Stay top of mind with content that gets and keeps your customers and prospects engaged

Align Sales & Marketing

Leverage behavioral data to establish and improve sales and marketing alignment

Lead Management Highlights

1.

Lead Nurturing

Automate customer conversations and respond to contact behaviors in real time. Create simple drip campaigns or multi-track workflows using email, direct mail, mobile and telesales with our visual drag and drop campaign editor. Use business rules and logic to optimally route your audience based on their behavior.

2.

Lead Scoring

Monitor engagement levels, stage in the buying cycle and readiness to buy and then use that data to ensure that each contact receives the right content throughout every step in the customer journey.

3.

Landing Pages and Forms

Capture preferences and build customer profiles over time with our intelligent forms. Use our intuitive drag-and-drop form builder to create powerful custom Web pages and forms that maximize data capture and increase conversions.

4.

CRM Integration

Extend the power of the IBM Marketing Cloud to your CRM system. Seamlessly synchronize CRM data and marketing activity to improve the relevance of your marketing programs. Provide CRM users with a clear view into contact activities and interests, and drop contacts into predefined automated nurture programs directly from CRM.

Resources

Learn more about Watson Campaign Automation

IBM Business Partner Ecosystem

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Digital Marketing Agencies

Know More, Do More and Deliver More with IBM Watson Marketing

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