Visual Recognition

Understand image content

Start free on Bluemix

Visual Recognition understands the contents of images - visual concepts tag the image, find human faces, approximate age and gender, and find similar images in a collection. You can also train the service by creating your own custom concepts. Use Visual Recognition to detect a dress type in retail, identify spoiled fruit in inventory, and more.

Try it out


Analyze images for scenes, objects, faces, colors, and other subjects that can give you insights into your visual content.


Create and train your custom image classifiers using your own collections.

Search for Similarity BETA

Submit an image to search your corpus for similar images.

How it works

Developer tools


Free Plan

Classify 250 images per day and train a custom classifier with up to 5000 images.

Use against image classification, face detection, or custom classifiers.

Create one free custom visual classifier using 5000 training images.

Standard Plan

Image Classification
$0.002 / Image

Face Detection
$0.004 / Image

Custom Classifier Training
$0.10 / Image
Custom Image Classification
$0.004 / Image

Pricing FAQ

Question: What is the difference between a "Class" and "Classifier" for pricing purposes in Visual Recognition?
Answer: Using the dog breed scenario in the demo as an example, each dog breed, such as "Husky", is a class. The classifier is "Dog Breed" which is the collection of classes. Learn more about using your own data.

Question: How many classes can I create for my one free classifier?
Answer: However many classes you want. You are limited to 5000 free training images and one classifier. For best results, use a minimum of 50 images per class. Learn more about using your own data.

More questions about pricing? Talk to sales

Ready to use?


Bluemix is IBM’s cloud platform where you can access the Watson services.

Follow the getting started guide to use Watson in five steps.

Use In Bluemix


Ready to get down to the details? Full documentation detailing how to get started using this service in Bluemix is available for each Watson service.

View full docs


Localized versions of Watson services (Natural Language Classifier, Retrieve and Rank, Speech to Text, Text to Speech) are available in the following places.

Japanese - SoftBank