Personality Insights

Understand personality characteristics, needs, and values in written text

General Availability

Personality Insights extracts personality characteristics based on how a person writes. You can use the service to match individuals to other individuals, opportunities, and products, or tailor their experience with personalized messaging and recommendations. Characteristics include the Big 5 Personality Traits, Values, and Needs. At least 1200 words of input text are recommended when using this service.

How it works

Designer Match

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Developer tools


Free Tier


First 100 API calls per month. All tiers include English, Arabic, Japanese, and Spanish languages and three personality models: Big 5, Values and Needs. Note: Consumption preferences are free until March 2017. Please take advantage of this promotion.

Tier 2

$0.02 (USD) per API call.

1 - 100,000 API calls

Tier 3

$0.01 (USD) per API call.

100,001 - 250,000 API calls

Tier 4

$0.005 (USD) per API call.

250,001 and greater API calls


Let's talk

Watson Premium plans offer a higher level of security and isolation to help customers with sensitive data requirements.

Click here to find out more

More questions about pricing? Talk to sales

Ready to use?


Getting started is easy! Try out the service on Bluemix now.

Use In Bluemix


Ready to get down to the details? Full documentation detailing how to get started using this service in Bluemix is available for each Watson service.

View full docs


Localized versions of Watson services (Natural Language Classifier, Retrieve and Rank, Speech to Text, Text to Speech) are available in the following places.

Japanese - SoftBank