Personality Insights

Understand personality characteristics, needs, and values in written text

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Personality Insights extracts personality characteristics based on how a person writes. You can use the service to match individuals to other individuals, opportunities, and products, or tailor their experience with personalized messaging and recommendations. Characteristics include the Big 5 Personality Traits, Values, and Needs. At least 1200 words of input text are recommended when using this service.

How it works

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Developer tools



1,000 API calls per month


The Lite plan gets you started with 1,000 API calls per month at no cost.

Tier 2

$0.02 (USD) per API call

1 - 100,000 API calls

Tier 3

$0.01 (USD) per API call

100,001 - 250,000 API calls

Tier 4

$0.005 (USD) per API call

250,001 and greater API calls


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Watson Premium plans offer a higher level of security and isolation to help customers with sensitive data requirements.

Click here to find out more

Lite and tiered plans include English, Arabic, Japanese, and Spanish languages and three personality models: Big 5, Values and Needs.

More questions about pricing? Talk to sales

Ready to use?


Bluemix is IBM’s cloud platform where you can access the Watson services.

Follow the getting started guide to use Watson in five steps.

Use In Bluemix


Ready to get down to the details? Full documentation detailing how to get started using this service in Bluemix is available for each Watson service.

View full docs


Localized versions of Watson services (Natural Language Classifier, Retrieve and Rank, Speech to Text, Text to Speech) are available in the following places.

Japanese - SoftBank