Track 1: Marketing campaigns
Session:
Speakers:
Roadmap: Watson Campaign Automation
Tuesday, 12 February
Track 1: Marketing campaigns
9:00 – 9:45 AM
Session: 6139
Speakers: Jason Brett
Join Jason Brett, Offering Management Director for Watson Campaign Automation, to hear about the vision and strategy shaping IBM's 2019 SaaS marketing platform roadmap. You'll also see exclusive previews of exciting upcoming releases.
Roadmap: IBM Marketing Software—Campaign, Interact and Marketing Operations
Tuesday, 12 February
Track 1: Marketing campaigns
10:00 – 10:45 AM
Session: 5366
Speakers: Arjen Van der Broek
With a growing amount of data available to marketers, running an effective marketing campaign is not getting any easier. How are marketers able to leverage large, disparate data sources to execute campaigns in a timely and effective way? The world's largest and most sophisticated organizations rely on IBM Campaign to design, execute, and analyze marketing campaigns. Come learn about how marketers are using the capabilities of IBM Campaign to run various marketing activities. Hear about the exciting new enhancements that are available in the latest release of our market-leading offering.
New: AI-powered digital advertising
Tuesday, 12 February
Track 1: Marketing campaigns
11:15 AM – 12:00 PM
Session: 2781
Speakers: David Haucke, Michelle L. Burschtin
In this session, David Haucke and Michelle Burschtin will discuss how we are bringing the worlds of marketers, advertisers and merchandisers together, to help CMOs deliver great end-to-end customer experiences. You will learn about how our personalization, segmentation, digital commerce and analytics solutions are coming together, and how they will provide you with the right tools to get the most of your technology investments.
Usability is key: Modernizing the Watson Campaign Automation user experience
Tuesday, 12 February
Track 1: Marketing campaigns
1:30 – 2:15 PM
Session: 7697
Speakers: Beth White, Ankush Singla
Regardless of how powerful a product is, usability is key. Watson Campaign Automation is investing in modernizing the user experience to enable you to make smarter decisions, faster. We want to help you spend less time needing to execute your vision, so you can focus on what really matters — defining your marketing strategy and increasing ROI. Join us to view the new usability improvements we've already made and preview what we have in the works.
How to build a single view of your customer journey
Tuesday, 12 February
Track 1: Marketing campaigns
2:30 – 3:15 PM
Session: 4374
Speakers: Peter Mercado, Ana Cardenas
Brands are finding it more difficult to reach their customers with relevant and personalized communications as customers interact in multiple, disparate channels. Target your customers with timely and highly relevant communications by using IBM Universal Behavior Exchange to syndicate customer behaviors across multiple online and offline engagement.
Track 2: Marketing analytics
Session:
Speakers:
Roadmap: IBM Tealeaf
Tuesday, 12 February
Track 2: Marketing analytics
9:00 – 9:45 AM
Session: 6685
Speakers: Whit Blodgett, Robert Hain
IBM Tealeaf is an eye-opening product. The first time you see a session replayed, clearly showing where your customers are struggling, you think: "We have to fix that." Then, when you create custom events to quantify the scale of a struggle, you say out loud: “Let’s fix this now.” Tealeaf’s replay, custom eventing, heatmap analytics and mobile optimization tools collectively help you get out of your own way so customers can give you the money they’ve already decided they want to give you! IBM Tealeaf is one offering with three flavors: on-premises, SaaS and hybrid. We have exciting plans for all three flavors. Attend this session to hear what we plan to deliver in 2019 and beyond.
Customer experience analytics with Watson Marketing
Tuesday, 12 February
Track 2: Marketing analytics
10:00 – 10:45 AM
Session: 6689
Speakers: Ana Cardenas
Digital analytics tools like Adobe Analytics and Google Analytics are key for understanding customer behavior on your websites and mobile apps. But what about other digital channels, or even offline activity? Importing that data into digital analytics tools can be like fitting a square peg into a round hole. We will show you how you can leverage your current Adobe or Google implementation to unite your digital and offline channels and visualize end-to-end customer journeys in Watson Customer Experience Analytics.
Gaining new insights into online customer behaviors with Tealeaf and AI
Tuesday, 12 February
Track 2: Marketing analytics
11:15 – 12:00 PM
Session: 7941
Speakers: Moise Convolbo
Rakuten has collaborated with IBM to build "Rakuten AI platform", an internal Rakuten system with the aim of smoothly introducing chatbots with automatic response functions into customer support since 2017. In addition, its Commerce Company has been working on providing global distinguished online services by visualizing customers’ online behaviors and improving user experience with IBM Tealeaf. IBM Tealeaf is used not only for understanding customer behaviors, but also for collecting valuable data for further advanced analysis. For example, Rakuten developed an in-house, AI-based tool to predict customer behaviors using page transition data from IBM Tealeaf. This original and advanced use case will inspire other customers.
How Cuisinart improves email deliverability
Tuesday, 12 February
Track 2: Marketing analytics
1:30 – 2:15 PM
Session: 2572
Speakers: Mary Rogers, Erin Alemda
In this session, attendees will hear about a real-life case study at Cuisinart, and how they improved deliverability to get more emails in their readers’ inboxes. Attendees will learn how to use IP warming, authentication, data cleansing and validation, and email best practices to improve deliverability. Attendees will receive a practical deliverability checklist to help them improve the number of their emails getting into their customers’ inboxes.
How big players with big databases personalize marketing
Tuesday, 12 February
Track 2: Marketing analytics
2:30 – 3:15 PM
Session: 7569
Speakers: Bryan Rekrut, Tim Biddiscombe, Chris Joos, David Potter, Arjen Van der broek
Join us as our panel of leading marketing service providers and consultants share best practice tips from their IBM Campaign clients. Learn how large enterprises have upped the engagement bar through use of AI, gaining insight with external behavioral data sources and managing big data with data lakes.
Track 3: Digital experience
Session:
Speakers:
IBM Digital Experience: Roadmap to the next generation of customer experience
Tuesday, 12 February
Track 3: Digital experience
9:00 – 9:45 AM
Session: 6872
Speakers: Tyler M. Tribe, Brian Chaput
We understand that your brand is the sum of all your customer interactions — and you need to deliver on your promise to your customers, employees and partners. Join this session to hear about the roadmap for IBM Digital Experience, and how we will take what we have learned from thousands of customer implementations, our investment in AI, our passion for innovation, and more, to continuously evolve this industry-leading platform for the future.
Launching compelling digital experiences: A customer panel
Tuesday, 12 February
Track 3: Digital experience
10:00 – 10:45 AM
Session: 6512
Speakers: Brian Chaput, Aaron Pickrell, Vaijeenath Ingale, Venugopal Anchoori
Are you looking for ways to create and manage compelling digital experiences quickly and cost-effectively? Do you need to share content across all your digital touch points, including commerce sites, marketing campaigns, social media and more? Join this session to hear from a panel of our customers that are seeing real results from a centralized content platform that is easy to manage and fast to deploy.
BCBS Tennessee drives better healthcare with IBM Digital Experience
Tuesday, 12 February
Track 3: Digital experience
11:15 AM – 12:00 PM
Session: 6960
Speakers: Ed Ober, Jack Khera
As the largest health benefit plan company in Tennessee, BCBS TN serves over 3.5 million members with over 6 thousand employees. To deliver the best possible service to their members, they needed a modern, flexible platform to provide personalized access to plan information, personal data, and billing. They also needed a comprehensive experience for their employees so they could better serve members across all digital platforms. Join this session to learn how BCBS TN has consistently delivered excellence to all of these audiences with IBM Digital Experience software.
A remarkable journey: Freedom Mortgage creates the optimal digital experience
Tuesday, 12 February
Track 3: Digital experience
1:30 – 2:15 PM
Session: 6796
Speakers: Julie Lane, Audra Jones, Jaya Prasad T. Reddy
Learn how Freedom Mortgage designed and deployed a new site on a new platform with an aggressive timeline. In a competitive market, it was critical for Freedom to use a flexible platform that would allow them to be responsive to market demands, while presenting a modern experience to employees and customers. Leveraging IBM Digital Experience solutions (including Digital Experience on Cloud and Watson Content Hub) to drive maximum revenue, the Freedom team maintained laser focus on increasing brand awareness and managing their online reputation. The speakers will share stories of collaboration that were critical for success, what they learned through this journey, and how the experience challenged and strengthened their partnership.
Best practices implementing successful IBM Digital Experience V9 solutions
Tuesday, 12 February
Track 3: Digital experience
2:30 – 3:15 PM
Session: 6873
Speakers: Thomas Hurek, John J. Boezeman
Learn about best practices and tips and tricks when implementing and managing IBM Digital Experience version 9 solutions. We will cover development, architecture, performance, management, containers and many more topics that you need to know about to provide the best solution for your customers. IBM Digital Experience V9 offers many features and functions that make the development and deployment of your solutions easy. We will cover the coolest and most useful of those to get you started quickly and deliver flexible solutions to market on time. You will also learn about continuous development and deployment via containers, IBM Cloud solutions and Kubernetes.
Track 4: Commerce
Session:
Speakers:
InterToys and IBM Digital Commerce: The fastest way to create happy customers
Tuesday, 12 February
Track 4: Commerce
9:00 – 9:45 AM
Session: 6918
Speakers: Stephan Mulders, Robin Tichler
What do you do when told that your commerce platform will suddenly become unavailable in six months? Panic isn't really an option, so you turn to a trusted partner and place your confidence in the new SaaS Commerce solution from IBM. With only a small team and an aggressive schedule, InterToys was able to quickly deploy IBM Digital Commerce in four months, complete with customizations to the payment process and click-and-collect, as well as integrations into their existing SAP ERP, an old Order Management solution and IBM Watson Marketing for campaign management. Today, InterToys is creating happy customers as they engage, convert and fulfill across the customer journey.
The challenge of gaining market share in the digital commerce era
Tuesday, 12 February
Track 4: Commerce
10:00 - 10:45 AM
Session: 7748
Speakers: Cristian Page
With a strategy built around the cloud and omnichannel, Hites has doubled the number of online orders, increased visitors by 100% and driven sales growth greater than 100%. Hear the secrets to their success and why they are planning to move to IBM Digital Commerce in 2019.
IBM WebSphere Commerce V9: Post-launch takeaways
Tuesday, 12 February
Track 4: Commerce
11:15 - 12:00 PM
Session: 7933
Speakers: Brian Gillespie, John Tinch, Stephanie Heyward, Michael Mitterer
It's been a year since IBM launched WebSphere Commerce V9, incorporating the latest technology and architectural design to help clients be more agile and reduce the total cost of ownership. Hear from a panel of experts to get a complete picture of V9 migration.
Pricing as a weapon: How merchandising will evolve in the battle to win customers
Tuesday, 12 February
Track 4: Commerce
1:30 - 2:15 PM
Session: 8045
Speakers: Ray Wang, Leland Oldham, Laura Stephenson, Josh Nettles
Price has always been a strategic weapon in the battle to win customers. But brands increasingly expect to convert more sales through customer experience. Learn how to rethink pricing and promotions and how to use AI to improve sales and the customer experience. Ray will then lead a discussion with 7-11 and Lowe's to discuss their adoption journeys and their pricing strategies moving forward.
IBM Commerce: Roadmap to the next generation of customer experience
Tuesday, 12 February
Track 4: Commerce
2:30 – 3:15 PM
Session: 6919
Speakers: Russell W. Scherwin, Brian Gillespie
As the buying behavior of your customers continues to evolve at a breathtaking pace, your ability to compete and win on customer experience will be critical, according to analysts like Forrester. In this solution roadmap session for IBM Commerce, the offering team will share their plans to help you deliver the next generation of customer experience. The discussion will highlight use cases where Watson changes how you work, helps you work more effectively and helps you do it more profitably.
Track 5: Order management and fulfillment
Session:
Speakers:
Get ahead of the demand curve with predictive forecasts by location
Tuesday, 12 February
Track 5: Order management and fulfillment
9:00 – 9:45 AM
Session: 6976
Speakers: Vivian Braun, Sherief El-Helaifi
Over 97% of FMCG companies claim that on two key measures—Fill Rate and Weeks Inventory on Hand—performance varies extremely or somewhat from one location to the next. Demand is usually forecast at an aggregate level based on past sales, promotion and pricing plans. But, in reality, multiple external factors that vary across time and place affect demand. Understanding such drivers can greatly improve the forecasts feeding the order management workflows. IBM MetroPulse helps predict demand, block by block. Preconfigured models analyze enterprise and third-party data to identify the impact of drivers such as weather and demographics, allowing businesses to have the right stock in the right place — and even outperform your KPIs.
REI: Putting members first while reducing costs and improving the customer delivery experience
Tuesday, 12 February
Track 5: Order management and fulfillment
10:00 – 10:45 AM
Session: 8015
Speakers: Matt Bergerson
For REI, omni-channel has become a key part of offering customers new services. In an age where shipping costs are spiking, using the right inventory to reduce costs is key. REI turned to AI and machine learning to help with the dynamics of this evolving market. Join Matt Bergerson to learn how REI is maintaining core company values while remaining profitable.
Selecting the right omni-channel solution to meet your business needs
Tuesday, 12 February
Track 5: Order management and fulfillment
11:15 - 12:00 PM
Session: 7198
Speakers: Keir McIntyre
Woman’s clothing company Eileen Fisher wanted to improve customer experiences across all channels while fitting this new approach into their IT environment and business model. They evaluated how to best meet those needs by updating their technology and processes. Learn how they evaluated the best partners to work with and how they met the needs of the business.
Getting to the heart of the customer experience with next-generation order management
Tuesday, 12 February
Track 5: Order management and fulfillment
1:30 – 2:15 PM
Session: 6917
Speakers: Sudhir Balebail
Delivering on a brand’s promise profitably is the key for any organization that puts the client at the center of the brand. Customer experiences make a brand promise special and unique. IBM Order Management is moving into a new generation of capabilities that began in 2018 with new business user experiences and architecture, and continues in 2019 with integrations of insights and planning and turning them into actions. Join this session to learn where the roadmap will take Order Management, and how you can take advantage of those capabilities to deliver happy customers to your business.
How a major designer/retailer grew sales using new marketplaces and a flexible OMS
Tuesday, 12 February
Track 5: Order management and fulfillment
2:30 – 3:15 PM
Session: 7391
Speakers: Kim Glasscock, Rebecca Buisan
Learn how a lifestyle designer updated its omni-channel capabilities, then expanded sales channels worldwide. Kim Glasscock led the implementation of IBM Order Management, IBM Global Inventory Visibility and IBM Store Engagement for the retailer. Then, with Zilker Technology, expanded sales channels using marketplace aggregators. Learn how this retailer implemented IBM Order Management worldwide.
Track 6: B2B collaboration
Session:
Speakers:
What’s new and what’s next for IBM B2B Integration Solutions
Tuesday, 12 February
Track 6: B2B collaboration
9:00 – 9:45 AM
Session: 6916
Speakers:
IBM B2B Integration Solutions v6, launched in 2018, is a significant evolution in our portfolio and sets the stage for a compelling, expanded roadmap. Learn about enhancements to help reduce partner on-boarding time and administration with Partner Engagement Manager. Find out how we’ve expanded IBM’s always on capabilities with IBM Global Mailbox. Hear how we’ve enabled ongoing support of containerized deployments for security-rich, cost-effective and faster cloud enablement. See how clients are driving new value by deploying our combined solutions. You’ll also get a peek at what’s ahead, including how we’ll leverage IBM Cloud Private to help with scalable administration as you continue your hybrid cloud journey.
The General Motors' journey with IBM Managed File Transfer
Tuesday, 12 February
Track 6: B2B collaboration
10:00 – 10:45 AM
Session: 6776
Speakers: Murali Kurakula
More than 10 years ago, General Motors (GM) started its Managed File Transfer journey by adopting an aggressive and systematic approach to sharing information internally and externally with trading and business partners. Through the last 5 years, the automotive industry has had many challenges which are putting pressure on every marketplace player and organization to minimize cost, maximize revenue and increase margins. Learn how GM is overcoming these and other major challenges with Managed File Transfer.
How Alcon achieved end-to-end, real-time visibility with IBM B2B Integrator
Tuesday, 12 February
Track 6: B2B collaboration
11:15 AM – 12:00 PM
Session: 3246
Speakers: Narasimham Kota, Anesh Soodyall
Alcon is an American global medical company specializing in eye care products. Today, Alcon has operations in 75 countries. Alcon faced the challenge of expanding B2B environment globally. After an extensive evaluation, Alcon chose IBM B2B Integrator with the Lightwell B2B Framework to deploy an advanced transformation and document processing solution across their enterprise. Alcon increased efficiency by quickly accessing, tracking and reporting all transactions processed by the system. The company also reduced trading partner onboarding time from days or weeks to minutes.
Securing the communication edge: Consolidating file transfer platforms with ADP and CoEnterprise
Tuesday, 12 February
Track 6: B2B collaboration
1:30 – 2:15 PM
Session: 2440
Speakers: Gary Ward
Securing a company’s financial data is a business-critical function — made even more difficult by having an organization's file transfer capabilities spread among different solutions, locations and processes. ADP, responsible for much of the country's payroll and human resources capabilities, saw the need for remediation of their file transfer processes. By working with CoEnterprise, 2017 IBM Watson Supply Chain Partner of the Year, to consolidate their data transfer systems into IBM File Transfer, ADP was able to secure their business, optimize their process, and protect themselves for the future.
Standardize and implement a global file transfer solution
Tuesday, 12 February
Track 6: B2B collaboration
2:30 – 3:15 PM
Session: 6156
Speakers: Daniel Beach
Learn how a leading global Financial Services company and IBM built a standardized and secure file transfer solution that meets the security needs of today and tomorrow to enable faster onboarding and time to market.
Track 7: Disruption management
Session:
Speakers:
Petco: Solving B2B and supply chain visibility challenges using BTI
Tuesday, 12 February
Track 7: Disruption management
9:00 – 9:45 AM
Session: 6809
Speakers: Mylene Ortiz, Lori Brofford
Empowering business users to get the most current status information on orders, shipments and invoices can be challenging for many organizations. Hear from Petco how they have enabled business users in purchasing, transportation, e-commerce and wholesale to more quickly identify and resolve supply chain issues, without having to engage the IT team.
Whirlpool: Improving customer support and saving IT time with BTI
Tuesday, 12 February
Track 7: Disruption management
10:00 – 10:45 AM
Session: 6808
Speakers:
For Whirlpool's EDI Analyst, simply responding to queries from the Trade Partner support team could take up hours of every day. Learn how IBM Business Transaction Intelligence is providing business teams with the information they need to better serve their customers, while also significantly reducing IT effort and time.
Alabama Farmers Cooperative: Planting the AI Seed with IBM Supply Chain Insights
Tuesday, 12 February
Track 7: Disruption management
11:15 AM – 12:00 PM
Session: 6906
Speakers:
Many companies are actively exploring ways to generate value and gain competitive advantage leveraging the power of Artificial Intelligence (AI). It’s not a question of if they are going to apply AI solutions but when and how. Alabama Farmers Cooperative (AFC), one of the nation’s leading farmer-owned agribusinesses, began its AI journey by investing in a Supply Chain Insight design camp. Join AFC and its business partner ComResource as they discuss how AI could leverage its business intelligence to help determine the impact of demand and weather on production. Learn how ComResource demonstrated value through proof of concept and AFC’s plans to leverage AI using Supply Chain Insights to solve its business challenges.
Fireside chat with UPS and Amerisource: Comparing IBM Supply Chain deployment models
Tuesday, 12 February
Track 7: Disruption management
1:30 – 2:15 PM
Session: 6914
Speakers: Rich Hagopian, Jim Robinson
Join this discussion and hear from IBM Supply Chain clients United Parcel Services (UPS), a multinational delivery and supply chain management company, and AmerisourceBergen Corporation (ABC), an American drug wholesale company. An IBM moderator will host a Q&A session to understand and compare the companies’ approaches to their supply chain models, solution integrations and how they leverage IBM’s proactive support service, the Accelerated Value Program (AVP). Learn how UPS and ABC deploy IBM B2B Integrator, File Gateway and Transformation Extender Advanced solutions to meet their supply chain requirements. The panel will also take questions live from the audience.
Exploring the benefits of blockchain with Husqvarna Group
Tuesday, 12 February
Track 7: Disruption management
2:30 – 3:15 PM
Session: 7000
Speakers: Sinziana Manitiu
Husqvarna Group, a global leader in outdoor power products, continuously explores how emerging technologies like blockchain will shape the future of supply chain. Learn how Husqvarna’s IT and business leaders are teaming to identify the right use cases and partner with IBM as a sponsor user for its new blockchain offering, Supply Chain Business Network Shared Ledger. Areas of opportunity for blockchain to create new value, optimize processes or reduce risk include: supply chain visibility, asset management, procurement and manufacturing, planning and forecasting, execution and operation as well as supply chain financials. Get tips to prepare your organization for digital supply chain transformation based on Husqvarna’s experience.
Roadmap: Watson Campaign Automation
Tuesday, 12 February
Track 1: Marketing campaigns
9:00 – 9:45 AM
Session: 6139
Speakers: Jason Brett
Join Jason Brett, Offering Management Director for Watson Campaign Automation, to hear about the vision and strategy shaping IBM's 2019 SaaS marketing platform roadmap. You'll also see exclusive previews of exciting upcoming releases.
Roadmap: IBM Marketing Software—Campaign, Interact and Marketing Operations
Tuesday, 12 February
Track 1: Marketing campaigns
10:00 – 10:45 AM
Session: 5366
Speakers: Arjen Van der Broek
With a growing amount of data available to marketers, running an effective marketing campaign is not getting any easier. How are marketers able to leverage large, disparate data sources to execute campaigns in a timely and effective way? The world's largest and most sophisticated organizations rely on IBM Campaign to design, execute, and analyze marketing campaigns. Come learn about how marketers are using the capabilities of IBM Campaign to run various marketing activities. Hear about the exciting new enhancements that are available in the latest release of our market-leading offering.
New: AI-powered digital advertising
Tuesday, 12 February
Track 1: Marketing campaigns
11:15 AM – 12:00 PM
Session: 2781
Speakers: David Haucke, Michelle L. Burschtin
In this session, David Haucke and Michelle Burschtin will discuss how we are bringing the worlds of marketers, advertisers and merchandisers together, to help CMOs deliver great end-to-end customer experiences. You will learn about how our personalization, segmentation, digital commerce and analytics solutions are coming together, and how they will provide you with the right tools to get the most of your technology investments.
Usability is key: Modernizing the Watson Campaign Automation user experience
Tuesday, 12 February
Track 1: Marketing campaigns
1:30 – 2:15 PM
Session: 7697
Speakers: Beth White, Ankush Singla
Regardless of how powerful a product is, usability is key. Watson Campaign Automation is investing in modernizing the user experience to enable you to make smarter decisions, faster. We want to help you spend less time needing to execute your vision, so you can focus on what really matters — defining your marketing strategy and increasing ROI. Join us to view the new usability improvements we've already made and preview what we have in the works.
How to build a single view of your customer journey
Tuesday, 12 February
Track 1: Marketing campaigns
2:30 – 3:15 PM
Session: 4374
Speakers: Peter Mercado, Ana Cardenas
Brands are finding it more difficult to reach their customers with relevant and personalized communications as customers interact in multiple, disparate channels. Target your customers with timely and highly relevant communications by using IBM Universal Behavior Exchange to syndicate customer behaviors across multiple online and offline engagement.
Roadmap: IBM Tealeaf
Tuesday, 12 February
Track 2: Marketing analytics
9:00 – 9:45 AM
Session: 6685
Speakers: Whit Blodgett, Robert Hain
IBM Tealeaf is an eye-opening product. The first time you see a session replayed, clearly showing where your customers are struggling, you think: "We have to fix that." Then, when you create custom events to quantify the scale of a struggle, you say out loud: “Let’s fix this now.” Tealeaf’s replay, custom eventing, heatmap analytics and mobile optimization tools collectively help you get out of your own way so customers can give you the money they’ve already decided they want to give you! IBM Tealeaf is one offering with three flavors: on-premises, SaaS and hybrid. We have exciting plans for all three flavors. Attend this session to hear what we plan to deliver in 2019 and beyond.
Customer experience analytics with Watson Marketing
Tuesday, 12 February
Track 2: Marketing analytics
10:00 – 10:45 AM
Session: 6689
Speakers: Ana Cardenas
Digital analytics tools like Adobe Analytics and Google Analytics are key for understanding customer behavior on your websites and mobile apps. But what about other digital channels, or even offline activity? Importing that data into digital analytics tools can be like fitting a square peg into a round hole. We will show you how you can leverage your current Adobe or Google implementation to unite your digital and offline channels and visualize end-to-end customer journeys in Watson Customer Experience Analytics.
Gaining new insights into online customer behaviors with Tealeaf and AI
Tuesday, 12 February
Track 2: Marketing analytics
11:15 – 12:00 PM
Session: 7941
Speakers: Moise Convolbo
Rakuten has collaborated with IBM to build "Rakuten AI platform", an internal Rakuten system with the aim of smoothly introducing chatbots with automatic response functions into customer support since 2017. In addition, its Commerce Company has been working on providing global distinguished online services by visualizing customers’ online behaviors and improving user experience with IBM Tealeaf. IBM Tealeaf is used not only for understanding customer behaviors, but also for collecting valuable data for further advanced analysis. For example, Rakuten developed an in-house, AI-based tool to predict customer behaviors using page transition data from IBM Tealeaf. This original and advanced use case will inspire other customers.
How Cuisinart improves email deliverability
Tuesday, 12 February
Track 2: Marketing analytics
1:30 – 2:15 PM
Session: 2572
Speakers: Mary Rogers, Erin Alemda
In this session, attendees will hear about a real-life case study at Cuisinart, and how they improved deliverability to get more emails in their readers’ inboxes. Attendees will learn how to use IP warming, authentication, data cleansing and validation, and email best practices to improve deliverability. Attendees will receive a practical deliverability checklist to help them improve the number of their emails getting into their customers’ inboxes.
How big players with big databases personalize marketing
Tuesday, 12 February
Track 2: Marketing analytics
2:30 – 3:15 PM
Session: 7569
Speakers: Bryan Rekrut, Tim Biddiscombe, Chris Joos, David Potter, Arjen Van der broek
Join us as our panel of leading marketing service providers and consultants share best practice tips from their IBM Campaign clients. Learn how large enterprises have upped the engagement bar through use of AI gaining insight with external behavioral data sources and managing big data with data lakes.
IBM Digital Experience: Roadmap to the next generation of customer experience
Tuesday, 12 February
Track 3: Digital experience
9:00 – 9:45 AM
Session: 6872
Speakers: Tyler M. Tribe, Brian Chaput
We understand that your brand is the sum of all your customer interactions — and you need to deliver on your promise to your customers, employees and partners. Join this session to hear about the roadmap for IBM Digital Experience, and how we will take what we have learned from thousands of customer implementations, our investment in AI, our passion for innovation, and more, to continuously evolve this industry-leading platform for the future.
Launching compelling digital experiences: A customer panel
Tuesday, 12 February
Track 3: Digital experience
10:00 – 10:45 AM
Session: 6512
Speakers: Brian Chaput, Aaron Pickrell, Vaijeenath Ingale, Venugopal Anchoori
Are you looking for ways to create and manage compelling digital experiences quickly and cost-effectively? Do you need to share content across all your digital touch points, including commerce sites, marketing campaigns, social media and more? Join this session to hear from a panel of our customers that are seeing real results from a centralized content platform that is easy to manage and fast to deploy.
BCBS Tennessee drives better healthcare with IBM Digital Experience
Tuesday, 12 February
Track 3: Digital experience
11:15 AM – 12:00 PM
Session: 6960
Speakers: Ed Ober, Jack Khera
As the largest health benefit plan company in Tennessee, BCBS TN serves over 3.5 million members with over 6 thousand employees. To deliver the best possible service to their members, they needed a modern, flexible platform to provide personalized access to plan information, personal data, and billing. They also needed a comprehensive experience for their employees so they could better serve members across all digital platforms. Join this session to learn how BCBS TN has consistently delivered excellence to all of these audiences with IBM Digital Experience software.
A remarkable journey: Freedom Mortgage creates the optimal digital experience
Tuesday, 12 February
Track 3: Digital experience
1:30 – 2:15 PM
Session: 6796
Speakers: Julie Lane, Audra Jones, Jaya Prasad T. Reddy
Learn how Freedom Mortgage designed and deployed a new site on a new platform with an aggressive timeline. In a competitive market, it was critical for Freedom to use a flexible platform that would allow them to be responsive to market demands, while presenting a modern experience to employees and customers. Leveraging IBM Digital Experience solutions (including Digital Experience on Cloud and Watson Content Hub) to drive maximum revenue, the Freedom team maintained laser focus on increasing brand awareness and managing their online reputation. The speakers will share stories of collaboration that were critical for success, what they learned through this journey, and how the experience challenged and strengthened their partnership.
Best practices implementing successful IBM Digital Experience V9 solutions
Tuesday, 12 February
Track 3: Digital experience
2:30 – 3:15 PM
Session: 6873
Speakers: Thomas Hurek, John J. Boezeman
Learn about best practices and tips and tricks when implementing and managing IBM Digital Experience version 9 solutions. We will cover development, architecture, performance, management, containers and many more topics that you need to know about to provide the best solution for your customers. IBM Digital Experience V9 offers many features and functions that make the development and deployment of your solutions easy. We will cover the coolest and most useful of those to get you started quickly and deliver flexible solutions to market on time. You will also learn about continuous development and deployment via containers, IBM Cloud solutions and Kubernetes.
InterToys and IBM Digital Commerce: The fastest way to create happy customers
Tuesday, 12 February
Track 4: Commerce
9:00 – 9:45 AM
Session: 6918
Speakers: Stephan Mulders, Robin Tichler
What do you do when told that your commerce platform will suddenly become unavailable in six months? Panic isn't really an option, so you turn to a trusted partner and place your confidence in the new SaaS Commerce solution from IBM. With only a small team and an aggressive schedule, InterToys was able to quickly deploy IBM Digital Commerce in four months, complete with customizations to the payment process and click-and-collect, as well as integrations into their existing SAP ERP, an old Order Management solution and IBM Watson Marketing for campaign management. Today, InterToys is creating happy customers as they engage, convert and fulfill across the customer journey.
The challenge of gaining market share in the digital commerce era
Tuesday, 12 February
Track 4: Commerce
10:00 - 10:45 AM
Session: 7748
Speakers: Cristian Page
With a strategy built around the cloud and omnichannel, Hites has doubled the number of online orders, increased visitors by 100% and driven sales growth greater than 100%. Hear the secrets to their success and why they are planning to move to IBM Digital Commerce in 2019.
IBM WebSphere Commerce V9: Post-launch takeaways
Tuesday, 12 February
Track 4: Commerce
11:15 - 12:00 PM
Session: 7933
Speakers: Brian Gillespie, John Tinch, Stephanie Heyward, Michael Mitterer
It's been a year since IBM launched WebSphere Commerce V9, incorporating the latest technology and architectural design to help clients be more agile and reduce the total cost of ownership. Hear from a panel of experts to get a complete picture of V9 migration.
Pricing as a weapon: How merchandising will evolve in the battle to win customers
Tuesday, 12 February
Track 4: Commerce
1:30 - 2:15 PM
Session: 8045
Speakers: Ray Wang, Leland Oldham, Laura Stephenson, Josh Nettles
Price has always been a strategic weapon in the battle to win customers. But brands increasingly expect to convert more sales through customer experience. Learn how to rethink pricing and promotions and how to use AI to improve sales and the customer experience. Ray will then lead a discussion with 7-11 and Lowe's to discuss their adoption journeys and their pricing strategies moving forward.
IBM Commerce: Roadmap to the next generation of customer experience
Tuesday, 12 February
Track 4: Commerce
2:30 – 3:15 PM
Session: 6919
Speakers: Russell W. Scherwin, Brian Gillespie
As the buying behavior of your customers continues to evolve at a breathtaking pace, your ability to compete and win on customer experience will be critical, according to analysts like Forrester. In this solution roadmap session for IBM Commerce, the offering team will share their plans to help you deliver the next generation of customer experience. The discussion will highlight use cases where Watson changes how you work, helps you work more effectively and helps you do it more profitably.
Get ahead of the demand curve with predictive forecasts by location
Tuesday, 12 February
Track 5: Order management and fulfillment
9:00 – 9:45 AM
Session: 6976
Speakers: Vivian Braun, Sherief El-Helaifi
Over 97% of FMCG companies claim that on two key measures—Fill Rate and Weeks Inventory on Hand—performance varies extremely or somewhat from one location to the next. Demand is usually forecast at an aggregate level based on past sales, promotion and pricing plans. But, in reality, multiple external factors that vary across time and place affect demand. Understanding such drivers can greatly improve the forecasts feeding the order management workflows. IBM MetroPulse helps predict demand, block by block. Preconfigured models analyze enterprise and third-party data to identify the impact of drivers such as weather and demographics, allowing businesses to have the right stock in the right place — and even outperform your KPIs.
REI: Putting members first while reducing costs and improving the customer delivery experience
Tuesday, 12 February
Track 5: Order management and fulfillment
10:00 – 10:45 AM
Session: 8015
Speakers: Matt Bergerson
For REI, omni-channel has become a key part of offering customers new services. In an age where shipping costs are spiking, using the right inventory to reduce costs is key. REI turned to AI and machine learning to help with the dynamics of this evolving market. Join Matt Bergerson to learn how REI is maintaining core company values while remaining profitable.
Selecting the right omni-channel solution to meet your business needs
Tuesday, 12 February
Track 5: Order management and fulfillment
11:15 - 12:00 PM
Session: 7198
Speakers: Keir McIntyre
Woman’s clothing company Eileen Fisher wanted to improve customer experiences across all channels while fitting this new approach into their IT environment and business model. They evaluated how to best meet those needs by updating their technology and processes. Learn how they evaluated the best partners to work with and how they met the needs of the business.
Getting to the heart of the customer experience with next-generation order management
Tuesday, 12 February
Track 5: Order management and fulfillment
1:30 – 2:15 PM
Session: 6917
Speakers: Sudhir Balebail
Delivering on a brand’s promise profitably is the key for any organization that puts the client at the center of the brand. Customer experiences make a brand promise special and unique. IBM Order Management is moving into a new generation of capabilities that began in 2018 with new business user experiences and architecture, and continues in 2019 with integrations of insights and planning and turning them into actions. Join this session to learn where the roadmap will take Order Management, and how you can take advantage of those capabilities to deliver happy customers to your business.
How a major designer/retailer grew sales using new marketplaces and a flexible OMS
Tuesday, 12 February
Track 5: Order management and fulfillment
2:30 – 3:15 PM
Session: 7391
Speakers: Kim Glasscock, Rebecca Buisan
Learn how a lifestyle designer updated its omni-channel capabilities, then expanded sales channels worldwide. Kim Glasscock led the implementation of IBM Order Management, IBM Global Inventory Visibility and IBM Store Engagement for the retailer. Then, with Zilker Technology, expanded sales channels using marketplace aggregators. Learn how this retailer implemented IBM Order Management worldwide.
What’s new and what’s next for IBM B2B Integration Solutions
Tuesday, 12 February
Track 6: B2B collaboration
9:00 – 9:45 AM
Session: 6916
Speakers:
IBM B2B Integration Solutions v6, launched in 2018, is a significant evolution in our portfolio and sets the stage for a compelling, expanded roadmap. Learn about enhancements to help reduce partner on-boarding time and administration with Partner Engagement Manager. Find out how we’ve expanded IBM’s always on capabilities with IBM Global Mailbox. Hear how we’ve enabled ongoing support of containerized deployments for security-rich, cost-effective and faster cloud enablement. See how clients are driving new value by deploying our combined solutions. You’ll also get a peek at what’s ahead, including how we’ll leverage IBM Cloud Private to help with scalable administration as you continue your hybrid cloud journey.
The General Motors' journey with IBM Managed File Transfer
Tuesday, 12 February
Track 6: B2B collaboration
10:00 – 10:45 AM
Session: 6776
Speakers: Murali Kurakula
More than 10 years ago, General Motors (GM) started its Managed File Transfer journey by adopting an aggressive and systematic approach to sharing information internally and externally with trading and business partners. Through the last 5 years, the automotive industry has had many challenges which are putting pressure on every marketplace player and organization to minimize cost, maximize revenue and increase margins. Learn how GM is overcoming these and other major challenges with Managed File Transfer.
How Alcon achieved end-to-end, real-time visibility with IBM B2B Integrator
Tuesday, 12 February
Track 6: B2B collaboration
11:15 AM – 12:00 PM
Session: 3246
Speakers: Narasimham Kota, Anesh Soodyall
Alcon is an American global medical company specializing in eye care products. Today, Alcon has operations in 75 countries. Alcon faced the challenge of expanding B2B environment globally. After an extensive evaluation, Alcon chose IBM B2B Integrator with the Lightwell B2B Framework to deploy an advanced transformation and document processing solution across their enterprise. Alcon increased efficiency by quickly accessing, tracking and reporting all transactions processed by the system. The company also reduced trading partner onboarding time from days or weeks to minutes.
Securing the communication edge: Consolidating file transfer platforms with ADP and CoEnterprise
Tuesday, 12 February
Track 6: B2B collaboration
1:30 – 2:15 PM
Session: 2440
Speakers: Gary Ward
Securing a company’s financial data is a business-critical function — made even more difficult by having an organization's file transfer capabilities spread among different solutions, locations and processes. ADP, responsible for much of the country's payroll and human resources capabilities, saw the need for remediation of their file transfer processes. By working with CoEnterprise, 2017 IBM Watson Supply Chain Partner of the Year, to consolidate their data transfer systems into IBM File Transfer, ADP was able to secure their business, optimize their process, and protect themselves for the future.
Standardize and implement a global file transfer solution
Tuesday, 12 February
Track 6: B2B collaboration
2:30 – 3:15 PM
Session: 6156
Speakers: Daniel Beach
Learn how a leading global Financial Services company and IBM built a standardized and secure file transfer solution that meets the security needs of today and tomorrow to enable faster onboarding and time to market.
Petco: Solving B2B and supply chain visibility challenges using BTI
Tuesday, 12 February
Track 7: Disruption management
9:00 – 9:45 AM
Session: 6809
Speakers: Mylene Ortiz, Lori Brofford
Empowering business users to get the most current status information on orders, shipments and invoices can be challenging for many organizations. Hear from Petco how they have enabled business users in purchasing, transportation, e-commerce and wholesale to more quickly identify and resolve supply chain issues, without having to engage the IT team.
Whirlpool: Improving customer support and saving IT time with BTI
Tuesday, 12 February
Track 7: Disruption management
10:00 – 10:45 AM
Session: 6808
Speakers:
For Whirlpool's EDI Analyst, simply responding to queries from the Trade Partner support team could take up hours of every day. Learn how IBM Business Transaction Intelligence is providing business teams with the information they need to better serve their customers, while also significantly reducing IT effort and time.
Alabama Farmers Cooperative: Planting the AI Seed with IBM Supply Chain Insights
Tuesday, 12 February
Track 7: Disruption management
11:15 AM – 12:00 PM
Session: 6906
Speakers:
Many companies are actively exploring ways to generate value and gain competitive advantage leveraging the power of Artificial Intelligence (AI). It’s not a question of if they are going to apply AI solutions but when and how. Alabama Farmers Cooperative (AFC), one of the nation’s leading farmer-owned agribusinesses, began its AI journey by investing in a Supply Chain Insight design camp. Join AFC and its business partner ComResource as they discuss how AI could leverage its business intelligence to help determine the impact of demand and weather on production. Learn how ComResource demonstrated value through proof of concept and AFC’s plans to leverage AI using Supply Chain Insights to solve its business challenges.
Fireside chat with UPS and Amerisource: Comparing IBM Supply Chain deployment models
Tuesday, 12 February
Track 7: Disruption management
1:30 – 2:15 PM
Session: 6914
Speakers: Rich Hagopian, Jim Robinson
Join this discussion and hear from IBM Supply Chain clients United Parcel Services (UPS), a multinational delivery and supply chain management company, and AmerisourceBergen Corporation (ABC), an American drug wholesale company. An IBM moderator will host a Q&A session to understand and compare the companies’ approaches to their supply chain models, solution integrations and how they leverage IBM’s proactive support service, the Accelerated Value Program (AVP). Learn how UPS and ABC deploy IBM B2B Integrator, File Gateway and Transformation Extender Advanced solutions to meet their supply chain requirements. The panel will also take questions live from the audience.
Exploring the benefits of blockchain with Husqvarna Group
Tuesday, 12 February
Track 7: Disruption management
2:30 – 3:15 PM
Session: 7000
Speakers: Sinziana Manitiu
Husqvarna Group, a global leader in outdoor power products, continuously explores how emerging technologies like blockchain will shape the future of supply chain. Learn how Husqvarna’s IT and business leaders are teaming to identify the right use cases and partner with IBM as a sponsor user for its new blockchain offering, Supply Chain Business Network Shared Ledger. Areas of opportunity for blockchain to create new value, optimize processes or reduce risk include: supply chain visibility, asset management, procurement and manufacturing, planning and forecasting, execution and operation as well as supply chain financials. Get tips to prepare your organization for digital supply chain transformation based on Husqvarna’s experience.