Only Watson provides end-to-end customer service

Answer customer questions faster and more accurately. Build a virtual assistant that responds to customers directly on the front end and provides your agents with the information and resources that they need on the back end. Welcome to complete customer service with Watson.

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Success stories

Explore business solutions

The technology powering the solutions

Watson Assistant is the industry leading enterprise AI technology enabling business users and developers to collaborate and build conversational AI solutions.

How to get started

Customers expect to engage with your brand to get answers and take action - when they want and where they are. Conversational AI makes this possible. But how do you build a solution that provides a consistent, seamless experience, scales across your organization, and integrates into your workflows? Let Watson help.

AI-enabled industries

Banking customer service

Enable AI to respond to FAQs on customers' channel of choice while remaining industry compliant. 

Telco customer service

Personalize customer experiences and accelerate network automation. 

Insurance customer service

Automate and enhance customer engagement, claim filing, and redemption processes with AI.

Health benefits customer service

Help customers understand benefit eligibility and costs specific to their situation. 

Energy & utilities customer service

Apply AI to engage customers with tailored, personalized experiences.

Retail customer service

Compliment, personalize, and extend engaging customer shopping experiences.