AI is the future of business. Watson is helping enterprises put AI to work.

The Watson portfolio is designed to make it easy for you to use data from diverse sources, trust the recommendations and predictions from your AI models, and get more value from your AI, faster. With Watson, you have access to the most complete portfolio of AI capabilities for business, whether it’s tools for building your own models, pre-built applications to accelerate time to value, or access to a robust ecosystem of partners across multiple industries.


Watson understands the language of your business.

Valuable information often exists in forms of language that can be hard for computers to understand: PDFs. Charts. Tables. Call logs. Handwritten documents. Blog posts. News articles. Tweets. This is far too much data for a person to read, process and synthesize. But it is not too much for AI that can comprehend the language of your business. With NLP, disparate, unstructured data can be brought together and processed so you can understand what it all means and make more informed decisions. Watson can better comprehend human language, the language of your industry, and even jargon that’s specific to your company.


75% employee time saved by using AI search


90% faster case resolution by using Watson Discovery to identify root causes and detect emerging trends


Watson is built on an ethical foundation.

For AI to thrive and for businesses to reap its benefits, it needs to be built on principles of trust. Watson is AI that you can understand and feel confident about because it provides the tools to help explain and manage AI-led decisions in your business. At IBM, your data and insights belong to you, and transparent processes crack open the black box of AI, giving you confidence in the technology and decisions being made. That’s confidence you can pass onto your team and your customers.

Innovation Preview virtual event

Hear what IBM Research and Watson are doing to address trust and AI.

AI Ethics

At IBM, we are helping people and organizations adopt AI responsibly.

Trustworthy AI

Read about the key principles driving IBM’s human-centered approach to AI.


Using IBM Watson, businesses have achieved transformative automation

Watson changes how work gets done.

The gift of automation is the gift of time. Use automation and AI across your entire enterprise — IT, customer service, risk management and more — to augment your core strengths, supplement weaknesses and empower employees. Accelerate your journey to AI with cutting-edge research. Watson, especially when integrated with the full pipeline of IBM technologies, takes a holistic approach to automation, even automating the AI lifecycle itself. As a result, Watson saves you more time and automates more processes, so that your team can focus on new opportunities, growth, or even taking some time off.

8 to 0

Customer wait times reduced from 8 minutes to 0 for Security First Insurance


175,000 emails a day addressed by Watson at Crédit Mutuel


90% faster maintenance research for Korean Air


Marketing model performance increased 200% for Wunderman Thompson


Watson works anywhere you need it to work.

AI is only as good as the data you use — and your organization’s data lives in multiple places in multiple formats. Watson works on any cloud, so you can break your data out of its silos without a major restructure. It’s built with open-source methods and works with open-source tools. It’s certified for Red Hat OpenShift so you can scale your AI models and applications on any cloud environment you choose, while allowing you to keep your data anywhere you want.

Cardinal Health

Delivered a Watson-based voice agent in 5 days on a third-party cloud

Streebo Inc.

Offers customized chatbot solutions with Watson and third-party APIs using IBM Cloud Pak


Deployed a Watson-based virtual assistant on a hybrid cloud environment

Our clients

Watson helps industry leaders achieve transformational results, logging more than 30,000 client engagements.

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Explore the Watson product catalog

See the full catalog of Watson prebuilt applications, tools and runtimes

Put AI to work

See how Watson’s portfolio of solutions applies to each part of your enterprise