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February 12-15 San Francisco

Take control of your data storage costs

Derive more value from your data assets by making faster, more informed business decisions. Find out what else IBM Hybrid Cloud Storage Solutions have to offer!

Optimise Your Multi-Vendor Infrastructure

Reduce the complexity of your storage environments with multi vendor single pane management, policy driven data placement and reduce costs with no "rip and replace”. Reduce storage costs by up to 50%

Extend the life of existing hardware

Boost your existing data storage capacity and halve the cost with compression and improved utilisation. Increase the amount of data stored by up to x5.

Be GDPR Compliant

Create value with GDPR by governing and managing the quality of your data storage solution. Avoid losing 4% of your annual turnover in fines.

Your comprehensive family of software-defined storage solutions

Stay competitive by using scalable, reliable Cloud Object Storage

A well-operating media asset management system can deliver valuable benefits to media companies, including faster time-to-market, higher quality or enhanced content, broader reach to more devices, and improved employee collaboration and productivity.


Learn more about COS!

Discover Spectrum Protect™ Plus

Simplify data recovery with an easy to set up, easy to manage solution


IBM introduces next generation data protection and availability for virtual environments and it is a game changer – it can be set up quickly making data protection available in as little as one hour.

IBM Spectrum Protect enables reliable, efficient data protection and resiliency for software defined, virtual, physical, and cloud environments. This data protection platform gives enterprises a single point of control and administration for backup and recovery.

With data deduplication, compression, and incremental “forever” backups; IBM Spectrum Protect delivers built-in efficiency that enables you to spend less on data protection and more on innovation. In fact, IBM Spectrum Protect can reduce backup infrastructure costs by up to 38 percent.

IBM Spectrum Accelerate is hyperconverged enterprise-class software defined block storage for VMware, Docker and mixed workloads – across private, hybrid and public cloud. Born of proven XIV technology, its heritage, consistent performance and scaleout simplicity offer a unique comfort level to SDS projects. It is also the software stack for IBM FlashSystem A9000, IBM FlashSystem A9000R, and IBM XIV Storage System Gen3, offering extreme flexibility to cloud deployments and superb savings including through unified management and license portability.

With IBM Spectrum Accelerate, you can deploy an enterprise storage platform in 30 minutes or less, on- or off-premises, using your choice of x86 servers.

IBM Spectrum Scale is software-defined-storage to make management at scale easier, efficient, and intelligent. Global shared access to data with unified file, object and HDFS support enables unprecedented savings and agility for clusters, clouds and analytics.

This proven solution can manage up to one billion petabytes of unstructured data. It redefines the economics of data storage using policy-driven automation: as time passes and organisational needs change, data can be moved back and forth between flash, disk and tape storage tiers without manual intervention.

IBM Spectrum Virtualise software is at the heart of IBM SAN Volume Controller, IBM Storwize family, IBM FlashSystem V9000, and VersaStack. It enables these systems to deliver better data value, security, and simplicity through industry-leading virtualisation.

IBM Spectrum Virtualise software is also available for x86 servers, which provides new opportunities to enhance hybrid cloud deployments and hosted private clouds.

IBM Spectrum Control provides efficient infrastructure management for virtual, physical, file, object and software-defined storage. This solution simplifies and automates storage provisioning, capacity management, availability monitoring and reporting.

IBM Spectrum Control is designed to help you easily transition to new workloads and updated storage infrastructures—using predictive analytics that can help reduce storage costs by up to 50 percent.

IBM Spectrum Archive enables you to automatically move infrequently accessed data from disk to tape – to lower costs while retaining ease of use and without the need for proprietary tape applications.

IBM Spectrum Archive enables users and applications to access data anywhere, any place, anytime, in any format. With scalable, low-cost storage, IBM Spectrum Archive can help you keep pace with the increasing storage demands driven by modern workloads.

Client references

Drill down a little deeper into specifically what enterprises of all types and sizes need from their data storage solutions. Let our clients tell you all about their Hybrid Cloud Storage experiences.

Red Bull Racing

Red Bull Racing Team cut data access times by up to 30% to enable faster insight for real-time decisions.


See how Silverstring Limited managed to shrink operational costs and facilitate more flexible, profitable business models, while enabling rapid delivery of data-protection-as-a-service offerings.

Blue Chip

To help clients seize data-driven opportunities, Blue Chip wanted to offer more responsive, flexible and efficient managed services.

Watch our Hybrid Cloud Storage Webinar Series

Prepare your organisation for the future of data storage: gain the most value you can from your available data as easily and as inexpensively as possible. Visit our Education page to watch the webinars that fit your business needs the most.

Get the latest Gartner Report for Object Storage

Cost reduction is the driving factor in enterprise interest in object storage, but compelling hybrid cloud storage capabilities are also attracting enterprises. Learn more about 13 object storage products against eight critical capabilities in use cases relevant to I&O leaders!

All Flash Direct

Make sure you match your business needs with the most innovative storage option.

Defer payments with IBM Global Financing!


Why wait? Acquire the IT solutions you need now - defer payments with IBM Global Financing!

Navigate past budget obstacles with a payment plan from IBM Global Financing.

We can:

  • Offer an alternative source of capital
  • Help optimise your cash flow
  • Help reduce your total cost of ownership

Call us at: +44 870 539 0390 (UK) | +353 18811177 (Ireland) Priority code: Storage