The future of sport is here
Nothing brings people together like sports. Many fans fall in love with their team at an early age, developing a passion that endures over a lifetime. But technology is changing the fan experience; AI and OTT delivery and soon 5G, will dramatically alter how viewers consume sports, at the stadium, at home, or on the go, so how do media companies make fans feel as though they are part of the game?
And there are few moments in people’s lives that are as euphoric as seeing their favourite team or hero win big.
Sport has the power to create loyalty that can be passed down from generation to generation, uniting people around a brand. It inspires people to participate, follow and unite into communities of fans.