Next generation flexible and open data platforms

Data at the heart of everything we do

Since partnering with the RFU, our digital transformation efforts have been at the forefront of our campaigns, but behind the scenes, data is proving to be the unsung hero.

Meet Rosie—The newest member of the team

IBM has been working with the RFU to transform their customer support experience to ensure fans get the answers they need quickly and efficiently.

A world class digital platform

More than 10 million fans use the RFU’s digital platform during each tournament and with IBM iX they are transforming their digital experience.

Explore IBM solutions

Watson Assistant

Watson Assistant is IBM’s AI product that lets you build, train, and deploy conversational interactions into any application, device or channel.

AI for business

Use IBM Watson to uncover insights, engage in new ways and make more confident business decisions.

IBM Cloud

Use IBM Cloud to provide a secure, repeatable and scalable path to the cloud for mission-critical applications and workloads.

IBM Experience Design

From reimagining the fan experience at a stadium, to changing the way a consumer builds their dream car. Anticipate and exceed customer experiences with IBM iX.

Build for free on IBM Cloud

Our cloud platform has over 170 products & services covering AI, IoTand blockchain. IBM Cloud is the cloud for smarter business trusted by thousands of global enterprises.

IBM Sports

IBM delivers the digital experience for some of the world's most iconic events, showcasing the power of IBM Cloud and Watson to millions of fans.