IBM® SPSS® Statistics Premium Edition includes all capabilities within the Professional edition and additional features like Neural networks, Conjoint, Exact Tests, Complex Samples and Direct Marketing.
The Premium Edition also includes advanced analytical techniques such as structural equation modeling.
Derive results from small sample sizes and be confident of your results. Leverage more than 30 exact tests to analyze rare occurrences in large data sets.
Explore your data using non-linear data modelling tools and build more accurate and more effective predictive models. Provides a complementary approach to the statistical techniques available in Base Edition.
Uncover richer information about how customers compare products and measure how individual product attributes affect consumer behavior. Design, price and market products and services tailored to customer needs.
Conduct advanced analysis of your customers or contacts to drive better marketing efficiency and impact. Choose from recency, frequency and monetary value (RFM) analysis, cluster analysis, prospect profiling, postal code analysis, propensity scoring and control package testing.
Gain additional insight into causal models and explore the interaction effects and pathways between variables. Build attitudinal and behavioral models reflecting complex relationships more accurately using either an intuitive graphical, or programmatic user interface.