Make your customer experience a dream.

The world's most trusted behavioral analytics engine helps businesses create a digital presence that engages customers and keeps them coming back.

  • Boost conversion: streamline your digital journey.

  • Increase revenue: enhance CX to drive loyalty.

  • Enhance profitability: get customers to embrace low-cost digital channels.

  • Save time: visualize precise steps to optimize CX.

Boost conversion and revenue

Fully understand your web and mobile experience and know how to make it better with customer data analytics. Your customers will reward you.

AI illuminates opportunities & struggles

Understand why customers progress or abandon with AI-powered struggle analytics. Capitalize quickly on opportunities.

Drive design with behavioral insights

Design user-friendly, high-conversion sites and apps. Behavioral insights from customer analytics show you what's working and what's not.

Be confident in privacy and security

Show regulators and customers you are serious about safety by choosing IBM.

Fight fraud

Get alerted to fraudulent or other malicious activity. Block and investigate suspect transactions.

Key features

  • Analyze customer behavior
  • Optimize design and usability
  • More profitable customer service
  • Solve abandonment with AI Struggle Analytics
  • Detect and fight fraud
  • Secure your data
  • Ask Watson and save time
  • Boost the mobile experience
  • Leverage the Watson Customer Experience Analytics suite

Security and privacy in the cloud

When using IBM Cloud offerings, your company can scale and adapt quickly to changing business needs without compromising security, privacy or risk levels. Learn more about IBM Cloud security

This offering meets the following industry and global compliance standards, depending on the edition you choose.

  • EU-US Privacy Shield and Swiss-US Privacy Shield Framework
  • ISO 27001

To learn about the compliance and certifications for a specific offering edition, consult the Cloud Services data security and privacy data sheets.

Product images

Capture and replay every session with full traffic capture
Capture and replay every session with full traffic capture
Solve user friction with AI Struggle Analytics
Solve user friction with AI Struggle Analytics
Consult your AI-powered Watson Assistant
Consult your AI-powered Watson Assistant
Make a better mobile experience
Make a better mobile experience