How are the gross clicks calculated?

You can review the information about gross clicks and how they are calculated in the Clickthrough Performance Report.

  • Gross Clicks are the total number of clicks the individual link receives.
  • Total Gross Clicks are the total number of gross clicks within the entire email.

If there are 10 links in an email, and 1 out of 10 of those links was clicked twice while 9 of the links were not, then the Clickthrough Performance Report would show 2/100%. This is because that one link was clicked twice and received 100% of the activity within the mailing. The Clickthrough performance Report can best be thought of as a popularity contest.