Tagging implementation guide

Use the information in this section to implement collection of IBM® Digital Analytics image request tags from devices that support JavaScript and/or standard browser cookies.

  • Introduction
    This document provides detailed instructions and best practices supporting implementation of IBM Digital Analytics tagging. It includes both a business level description of implementation requirements useful for IBM Digital Analytics stakeholders in your organization, as well as technical documentation for reference by developers.
  • Tagging Guide
  • Categorization
    Digital Analytics allows you group your site content and/or products into categories for reporting. These categories are managed through a combination of Category IDs in the tag functions and the Category Definition File, an offline file upload.
  • Marketing Link Tracking
    Digital Analytics can track the performance of both offsite and onsite Marketing links through the use of URL query string parameters.
  • Testing Tools
    This section describes the test tools available to help in the coding and debugging of a Digital Analytics implementation.
  • First Party Data Collection
    Two forms of first-party data collection are available: Client Managed and IBM Managed. Your IBM Digital Analytics Sales or Account representative, Provisioning Services, or Support contacts will provide information regarding which solution is recommended for your implementation. In most cases, you should use Client Managed first-party data collection.
  • Privacy Considerations
    IBM Digital Analytics highly recommends that you update your privacy policy to notify visitors of tracking, and to offer an opportunity for the visitor to opt out of data capture.
  • Category Definition File
    To define the category structure and display names for category IDs that you send through tags, you must use a Category Definition File (CDF).
  • Data Integrity Process File
    Digital Analytics uses the Data Integrity Process (DIP) to validate the data being collected by the IBM Digital Analytics tagging.
  • Multi-Currency Support
    IBM Digital Analytics supports capturing multiple different currencies for purchases under a single client ID. To enable this functionality, you must specify a currency code that conforms to the ISO4217 specification. See http://www.xe.com/iso4217.htm for reference.
  • Additional Tag Attributes for Explore
    Explore allows for reporting based on attributes of a tag (for example, brand, language, author). Collecting and using attributes in reporting requires the Explore product and the IBM Digital Analytics-hosted library (//libs.coremetrics.com/eluminate.js).
  • Video player tracking
    You can implement advanced IBM Digital Analytics Explore video tracking using Element Tag 'attributes' 13, 14 and 15.
  • Additional Product Attributes for IBM Digital Recommendations
    IBM Digital Recommendations supports rules based on 50 static attributes for products.
  • Real-Time Media Tagging
    IBM Digital Analytics Monitor now supports two new modules designed to allow real-time analysis of published content.
  • IBM Digital Analytics Cookies - Technical Appendix
    This section describes technical implementation details for IBM Digital Analytics cookies.
  • Impression Attribution
    IBM Digital Analytics Impression Attribution is an optional module that allows you to track impressions from offsite marketing placements directing traffic back to a Digital Analytics-tagged web site.
  • Enterprise Products Report
    The Enterprise Products Report (EPR) provides access to a second Product/By Category report of product activity (sales, abandonment, items sold, product views, etc).
  • WebSphere Commerce Integration
    IBM Digital Analytics offers a JSTL and databean/services integration with IBM WebSphere® Commerce. This integration can be used to implement Digital Analytics tags for any site running WebSphere Commerce version 7/FEP3 or later.
  • WebSphere Portal Integration
    IBM Digital Analytics offers a WebSphere Portal Integration 'aggregator' JavaScript file designed to simplify implementation of IBM Digital Analytics for IBM WebSphere Portal. This integration can be used to implement IBM Digital Analytics tags for any site running WebSphere Portal version 8 or later.
  • Report and Tag Matrix
    The matrix table in this section shows the relationship between reports and tags.
  • Canceled and aborted link and form responses
  • Patent Information
    IBM Digital Analytics products and services are licensed under the following Netratings patents: 5,675,510; 5,796,952; 6,115,680; 6,108,637; 6,138,155; 6,643,696 and 6,763,386.
Parent topic: Implementing