IBM and Adobe Partnership

IBM and Adobe have a robust 20+ year partnership across technology and consulting services, powered by AI and hybrid cloud innovation.

We are helping clients benefit from the full value of generative AI in marketing, content creation and governance. Our shared ethical AI principles have led us to adopt each others' technology and extend that into co-creating new offerings for our joint clients to create exceptional, tailored experiences at scale.

Watch Adobe & IBM's partnership story

Watch IBM CEO Arvind Krishna and Adobe CEO Shantanu Narayen speak about shared ethical AI principles

Partnership highlights

One-of-a-kind partnership

IBM and Adobe have a unique alliance spanning technology and consulting services, driving joint innovation through hybrid infrastructure, data, applications and a multimodel generative AI approach.

AI-powered experiences built on trust

We believe that AI is only as good as the data on which it is trained. Both IBM and Adobe offer intellectual property indemnification for our generative AI technology to our clients.

AI capabilities that deliver real outcomes

Our 21,000 AI practitioners developed more than 2,000 AI use cases for clients in 2023, using our expertise in all three Adobe clouds.

1,000+ consultants in AI Center of Excellence

These consultants drive productivity with clients globally in IT operations and core business processes like HR or marketing, elevate their customer experiences and create new business models.

10,000+ Adobe credentials

IDC and Everest rank IBM as a global Adobe leader. IBM practitioners hold more than 10,000 sales accreditations and technical certifications, credentials that place IBM in the top partners tier.

2024 Adobe award winner

Adobe recognizes IBM with two Digital Experience Partner of the Year awards:

2024 Adobe Digital Experience Partner of the Year EMEA
2024 Adobe Digital Experience Partner of the Year—United Kingdom and Ireland

Joint value

AI-powered content supply chain

Personalization at scale

AEP embedding watsonx.ai

Adobe Acrobat embedding watsonx.ai

Adobe and Red Hat OpenShift

A content supply chain brings together people, tools and workstreams to effectively plan, create, produce, deliver and measure content. Our Adobe Workfront consultants help clients supercharge their content supply chains with generative AI, making traditional processes more efficient and allowing marketers and teams to focus on valuable, strategic activities. Using the watsonx™ platform, IBM helps you transform your marketing operations with an end-to-end solution for creating an intelligent content supply chain.

Read the IBV report on content supply chain

IBM and Adobe at Think 2024

Shantanu Narayen, Chair and CEO of Adobe, joined Arvind Krishna, Chairman and CEO of IBM, on stage at Think 2024, IBM's premier annual conference to discuss the power of the IBM and Adobe partnership.

Arvind Krishna captured the essence of the IBM and Adobe partnership in his Think 2024 Keynote address—“Adobe and IBM share a combined mission of digitizing the information supply chain within the enterprise, and generative AI plays an important role helping to deliver this at scale. We’re moving from a generative AI era of experimentation to one in which the enterprise looks toward implementing AI’s benefits at scale. IBM’s partnership with Adobe is key to unlocking this next stage.”

Shantanu Narayen commented on the trajectory of the partnership and how it can deliver value to customers—“Across our businesses, there's so much more we can do together, but I think the ultimate test will be delivering value to our customers. The more we're engaged with everybody in this room to ensure we are helping them achieve the right business outcomes, that's how Adobe and IBM will deliver value."

Watch the replay to learn more

Begin at 42:52 for the IBM|Adobe discussion.

Resources

IBM reimagines content creation and digital marketing with Adobe Firefly generative AI

Riyadh Air and IBM take further steps forward in their collaboration to redefine travel experiences

IBM will soon enable creators and brands to make personalized content at scale using generative AI and Adobe products

How generative AI supercharges creativity and productivity

Next steps

Drive superior customer experiences by using the power of the IBM and Adobe partnership.

Explore IBM Consulting for Adobe

FAQ

IBM Strategic Partnerships are collaborations between IBM and other organizations to develop and deliver innovative solutions that help clients achieve their business objectives. These partnerships often involve co-development, co-marketing, and co-selling efforts, and can span various industries and technologies. By working together, IBM and its partners can combine their expertise, resources, and technologies to create value for clients and drive growth for both parties.

IBM Strategic Partnerships can help clients by providing access to leading technology and consulting services, improving the client experience, and driving business growth. By working together with IBM and its partners, clients can benefit from the combined expertise, resources, and technologies of the partnership. This can lead to the creation of innovative solutions that are tailored to the client's specific needs, and can help the client achieve their business objectives more efficiently and effectively. Additionally, IBM Strategic Partnerships can also help clients stay ahead of the curve in terms of technology and industry trends, by providing access to the latest innovations and best practices.

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